2016
DOI: 10.1177/1467358415627301
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Virtual cultural tourism: Six pillars of VCT using co-creation, value exchange and exchange value

Abstract: This paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sect… Show more

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Cited by 44 publications
(26 citation statements)
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“…The application of new technologies to cultural tourism experiences is another area that will require more research in future. Although Virtual Reality (computer-generated 3D environments) and Augmented Reality (the projection of computer-generated images onto a real world view) are hardly new, their potential is only now being fully realized (Wiltshier and Clarke, 2017). More ludic applications are also now being applied, such as 'serious games' (Mortara, Catalano, Bellotti, Fiucci, Houry-Panchetti & Petridis, 2014).…”
Section: Insert Figure 3: the Practices Of Cultural Tourismmentioning
confidence: 99%
“…The application of new technologies to cultural tourism experiences is another area that will require more research in future. Although Virtual Reality (computer-generated 3D environments) and Augmented Reality (the projection of computer-generated images onto a real world view) are hardly new, their potential is only now being fully realized (Wiltshier and Clarke, 2017). More ludic applications are also now being applied, such as 'serious games' (Mortara, Catalano, Bellotti, Fiucci, Houry-Panchetti & Petridis, 2014).…”
Section: Insert Figure 3: the Practices Of Cultural Tourismmentioning
confidence: 99%
“…Today, as virtual digital worlds increasingly permeate the lives of tourists, their use is becoming pivotal to the tourism industry (Mura et al , 2017). In tourism, VR finds application in multiple areas including planning and management, marketing and information exchange, entertainment, education, accessibility and heritage preservation (Guttentag, 2010; Wiltshier and Clarke, 2016).…”
Section: Virtual Reality In Tourism – a Comprehensive Overviewmentioning
confidence: 99%
“…Although it is difficult to forecast to what extent VR will substitute tourism in the future, it is important to acknowledge that VR could constitute a threat for countries depending on the revenue generated by the tourism industry (Cheong, 1995). On the other hand, VR can contribute to sustainability as it constitutes a low cost and environmentally friendly way of travelling (Wiltshier and Clarke, 2016). Through VR tourists have the possibility to visit protected or dangerous tourism sites that cannot be visited, to experience sites and attractions that do not exist anymore (Hobson and Williams, 1995; Sussmann and Vanhegan, 2000; Egger, 2016) or even to immerse themselves in places that simply do not exist at all, as for instance fantasy worlds (Cheong, 1995).…”
Section: Virtual Reality In Tourism – a Comprehensive Overviewmentioning
confidence: 99%
“…Superior experience becomes core in many services [73][74], while augmenting customer experience is important in enhancing service quality [75]. Wiltshier and Clarke [76] found co-creation experience as a process that includes three phases as pre-experience, experience and postexperience. Khodadadi, Abdi [77] have revealed the influence of interaction, trust, action, perceived usefulness, relating, and information credibility on the customer's experiences with reference to electronic stores.…”
Section: Customer Value Co-creation Experience In Sstsmentioning
confidence: 99%