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AbstractPurpose -This paper aims to empirically explore the extent to which actual use intensity of mobile internet (MI) access is influenced by factual use conditions and evaluative perceptions of MI adopters. Furthermore, it analyzes relationships between this usage behavior and mobile voice call as well as SMS activity quantities at the individual customer level.Design/methodology/approach -Indicators of actual MI, voice call and SMS use intensity were obtained for a sample of 443 MI customers of a mobile network operator (MNO) in Germany. The objective behavioral measures were integrated with adopter responses collected through a standardized telephone survey.Findings -Factual MI use conditions (MI tariff type and appliance class, fixed broadband internet home access) were significant predictors of MI use intensity, whereas MI-related evaluative perceptions (e.g. MI value assessment) were not. Distributions of MI, voice telephony, and SMS use intensities were highly skewed. A small group of users disproportionately contributed to the total MI traffic generated by the sample. Most customers use MI only to a limited extent after the initial adoption. MI use intensity was not significantly correlated with mobile voice communication or SMS activity levels.Research limitations/implications -The study included data only from early MI subscribers of one MNO in a single country. The system-captured MI use intensity indicator did not distinguish between different variants of MI services. Measures of factual MI use circumstances were not very fine-grained. Common potential perceptual antecedents of MI acceptance (e.g. usefulness, ease of use) were excluded due to constraints imposed by the collaborating MNO.Practical implications -The research indicates that MNO should consider promoting MI use intensity by offering ''packages'' that encompass a flat rate and a laptop at special bundle prices. Further, MNO are well-advised to develop activities which discourage customers who do not already have a fixed broadband access at home from the acquisition of such an installation in the future. Finally, managers are urged to critically reflect the validity of single rater studies on MI acceptance be...