Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

Raza, Ali; Wasim, Manahil; Ishaq, Muhammad Ishtiaq

doi:10.1016/j.jbusres.2024.114540

Cited by 4 publications

(2 citation statements)

References 120 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In future studies, it would be interesting to include other stimuli in virtual and augmented reality formats, as these are becoming more prevalent in the industry. While informativeness remains a crucial explanatory variable for subsequent residential purchase intentions [75], certain studies have demonstrated that the utilization of virtual reality in real estate marketing significantly influences the emotional state of clients, thereby impacting their purchase intentions [75][76][77]. Second, it would be interesting to analyse differences in sociodemographic characteristics in the sample, such as family unit size, as this appears to influence perceptions and satisfaction with housing [78], and the presence of children in the family, as children influence their parents' purchasing decisions [79].…”

Section: Discussionmentioning

confidence: 99%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

View full text Add to dashboard Cite

In the current real estate landscape, there is a growing trend to focus on adding value to products to address the customer’s affective/emotional perspective, his/her perceptions of the ‘Prestige’ of properties being crucial for his/her final assessments of the products. This study delves into the design elements that shape perceptions of ‘Prestige’ using Kansei engineering in 235 participants who evaluated various real estate promotions through: (1) a set of 60 adjectives and (2) reason for purchase (residence or investment). A first factor analysis of the set of adjectives yielded 15 independent axes. A subsequent linear regression indicated that the ‘Prestige’ axis was among the four most important factors in/drivers of property purchase decisions. In the second phase, 62 design elements (and their respective categories) of real estate promotions were identified to establish 16 groups. A linear regression determined that Information presentation and Building were the groups of elements with the greatest impact on subjects’ perceptions of ‘Prestige’. A subsequent Univariate General Linear Model analysis identified the design elements significant for each group, such as Development type and Building shape, respectively. Finally, a Bonferroni post hoc test identified the important categories in each identified design element as Facing blocks and Stepped.

show abstract

Section: Discussionmentioning

confidence: 99%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

View full text Add to dashboard Cite

show abstract

“…Mobile applications such as EndeavorOTC could be advertised by allowing customers to try out select games on the display screen. These interactive and entertaining displays would serve as a way to engage customers with a product they might have otherwise ignored [ 114 ].…”

Section: Redesigning Retail Pharmacy Spaces For Digital Health Techno...mentioning

confidence: 99%

Redesigning Pharmacy to Improve Public Health Outcomes: Expanding Retail Spaces for Digital Therapeutics to Replace Consumer Products That Increase Mortality and Morbidity Risks

Bulaj,

Coleman,

Johansen

et al. 2024

Pharmacy

View full text Add to dashboard Cite

United States healthcare outcomes, including avoidable mortality rates, are among the worst of high-income countries despite the highest healthcare spending per capita. While community pharmacies contribute to chronic disease management and preventive medicine, they also offer consumer products that increase mortality risks and the prevalence of cardiovascular diseases, diabetes, cancer, and depression. To resolve these contradictions, our perspective article describes opportunities for major pharmacy chains (e.g., CVS Pharmacy and Walgreens) to introduce digital health aisles dedicated to prescription and over-the-counter digital therapeutics (DTx), together with mobile apps and wearables that support disease self-management, wellness, and well-being. We provide an evidence-based rationale for digital health aisles to replace spaces devoted to sugar-sweetened beverages and other unhealthy commodities (alcohol, tobacco) that may increase risks for premature death. We discuss how digital health aisles can serve as marketing and patient education resources, informing customers about commercially available DTx and other technologies that support healthy lifestyles. Since pharmacy practice requires symbiotic balancing between profit margins and patient-centered, value-based care, replacing health-harming products with health-promoting technologies could positively impact prevention of chronic diseases, as well as the physical and mental health of patients and caregivers who visit neighborhood pharmacies in order to pick up medicines.

show abstract

A study on the aesthetic preference of product display: An example of smart speaker

Zhu,

Luo

2025

Displays

View full text Add to dashboard Cite

Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

Cited by 4 publications

References 120 publications

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Redesigning Pharmacy to Improve Public Health Outcomes: Expanding Retail Spaces for Digital Therapeutics to Replace Consumer Products That Increase Mortality and Morbidity Risks

A study on the aesthetic preference of product display: An example of smart speaker

Contact Info

Product

Resources

About