Virtual reality presence as a preamble of tourism experience: The role of mental imagery

Bogicevic, Vanja; Seo, Soobin; Kandampully, Jay; Liu, Stephanie Q.; Rudd, Nancy A.

doi:10.1016/j.tourman.2019.02.009

Cited by 359 publications

(362 citation statements)

References 73 publications

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“…After experiencing the use of VR, all the participants suggested that this technology is able to help families with disabled children through providing better information before planning their journeys. These ideas are consistent with the results of other studies from literature [57][58][59][60]64].…”

Section: Resultssupporting

confidence: 93%

“…Even the role and benefits of using VR in tourism is far from being fully investigated, specialists recognize its importance in providing a "daydream" about a touristic destination [64] and recommend more user-centric VR studies starting from clear identification and understanding of users' needs and wishes [65]. The last question of the research considers previous considerations related to VR, (Q3) What are the perceived benefits of using VR in helping families with disabled children to avoid physical barriers in tourism activities?…”

Section: Literature Reviewmentioning

confidence: 99%

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Responsible Tourism—Integrating Families with Disabled Children in Tourist Destinations

et al. 2019

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This article addresses issues regarding the intention of responsible tourism to increase the accessibility of tourist destinations for children with disabilities and their families. The main objective of this research is to identify the barriers that families with disabled children confront during their touristic experiences and to find ways to diminish these barriers. In this respect, qualitative marketing research based on the focus group method was conducted. The research results revealed that the most important barriers faced by such families are attitude barriers, followed by physical barriers and a lack of information. Starting from these results, we proposed the higher involvement of national authorities and other stakeholders in strategies meant to decrease or remove the barriers faced by people with disabilities and their attendants in order to develop responsible tourism. Such strategies could firstly involve the development of a primary school curriculum by including educational programs that are meant to avoid attitude barriers. Secondly, other stakeholders could use new emerging technologies, such as virtual reality, to offer tourists the opportunity to experience some tourism products and places before they travel.

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Section: Resultssupporting

confidence: 93%

Section: Literature Reviewmentioning

confidence: 99%

Responsible Tourism—Integrating Families with Disabled Children in Tourist Destinations

et al. 2019

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“…There are also an increasing number of academic studies considering the marketing and sales potential of VR technologies (e.g. [6,7,38,58]) but only a few [41,44] using the DSR approach. Therefore, it is widely unknown how different stakeholders such as companies adopting these technologies, VR technology developers, and endcustomers, perceive the use of VR as a part of the marketing and sales funnel activities.…”

Section: Framework Evaluationmentioning

confidence: 99%

“…Based on these introductions or their previous experiences with the VR technology the participants made their judgements and answered the survey statements by using a Likert-scale from 1 to 7 (1 = Totally disagree; 2 = Strongly disagree; 3 = Somehow disagree; 4 = Neither agree nor disagree; 5 = Somehow agree; 6 = Strongly agree; 7 = Totally agree). The means and variances were calculated for all framework statements (1)(2)(3)(4)(5)(6)(7)(8)(9)(10)(11)(12)(13)(14)(15)(16). By using a Kolmogorov-Smirnov test, the null-hypothesis for normality was rejected with all statements as they had a significance level under 0.05 [43].…”

Section: Framework Evaluationmentioning

confidence: 99%

Stakeholder Strategy and Design Alignment Framework for Design Science Research – A Study in the Context of VR-Aided Marketing and Sales

Holopainen¹,

Mattila

Pöyry

et al. 2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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This study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders' strategies and theory-ingrained design artifacts. We coin this framework as Stakeholder Strategy and Design Alignment (SSDA). As an application area, we concentrate on a Virtual Reality (VR) application designed for marketing and sales purposes. The empirical testing of the framework shows that the marketing and sales potential of the application are, indeed, perceived very differently among three stakeholder groups: company representatives, developers and customers. In addition to the introduction of a new DSR framework, the study sheds light to the applicability of VR technologies for marketing and sales use.

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“…Partiendo de lo expresado en los diferentes planteamientos, se entiende que las TI tienen una diversidad de aplicaciones dentro de los hoteles y el turismo; muestra de ello, son las tendencias de consumo que dinamizan el mercado de forma global, por ejemplo, se encuentran clientes mucho más informados, capacitados y exigentes, que solicitan experiencias únicas dentro y fuera de sus habitaciones (Angus & Westbrook, 2018); asímismo, se reconocen los beneficios que su integración puede otorgar a la satisfacción de los mismos (Stankov, Filimonau, & Slivar, 2018). Para ilustrar esto, se encuentra la creciente tendencia del uso de realidad virtual, con la finalidad de generar emociones positivas en los consumidores respecto a las ofertas turísticas y de hoteles (Bogicevic, Seo, Kandampully, Liu, & Rudd, 2019).…”

Section: Introductionunclassified

Identificación de megatendencias para la integración de Tecnologías de Información en turismo

2019

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En las organizaciones actuales, las Tecnologías de la Información se reconocen como un aliado no solo para conectarse con grupos de interés externos, sino también para ejecutar operaciones internas. Considerando que la industria turística no es ajena a esta situación, el presente artículo muestra avances en la identificación de tendencias para la integración de tecnologías en la logística demandada dentro de la prestación de servicios turísticos a nivel internacional, lo cual es producto de un ejercicio de vigilancia tecnológica.

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Virtual reality presence as a preamble of tourism experience: The role of mental imagery

Cited by 359 publications

References 73 publications

Responsible Tourism—Integrating Families with Disabled Children in Tourist Destinations

Responsible Tourism—Integrating Families with Disabled Children in Tourist Destinations

Stakeholder Strategy and Design Alignment Framework for Design Science Research – A Study in the Context of VR-Aided Marketing and Sales

Identificación de megatendencias para la integración de Tecnologías de Información en turismo

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