Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

Laukkanen, Tommi; Xi, Nannan; Hallikainen, Heli; Ruusunen, Nino; Hamari, Juho

doi:10.1016/j.ijinfomgt.2021.102455

Cited by 60 publications

(28 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Therefore, emerging digital technology such as virtual reality (VR) and augmented reality (AR), which involve multisensory (visual, auditory, and haptic) stimulation, is seen as a promising tool to convey vivid information and create immersive experiences, offering a narrative of environmental issues to provoke a more emotionally attached response. Other relevant research also agreed that a multisensory experience provides greater opportunities for encouraging sustainable behavior [ 10 , 94 , 95 ].…”

Section: Discussionmentioning

confidence: 99%

“…The scope of technology-assisted gamified applications discussed in this article includes virtual reality (VR), augmented reality (AR), mobile applications, 360-degree video, and video games. These emerging technologies intervene in gamified applications to provide diverse presentations of ecological scenarios and move towards bringing ecology closer to users through vivid experiences [ 10 ]. In these games, avatars, multiple identities, and the sense of embodiment reshape users’ ecological awareness and paradigms of interaction.…”

Section: Introductionmentioning

confidence: 99%

“…When users are exposed to this type of gaming application, they are actually exposed to a variety of communication cues as well as a richer media experience. These information cues potentially add depth to information processing which elicits the user’s willingness to invest a greater cognitive workload to effectively process eco-friendly information, which will ultimately help users to be persuaded towards the idea of sustainability [ 10 ]. In addition, sensory stimuli could reduce the cost of acquiring information, thereby shortening information processing and accelerating sustainable decision-making.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Effects of Sensory Cues on Immersive Experiences for Fostering Technology-Assisted Sustainable Behavior: A Systematic Review

Zhang

Song

2022

Behavioral Sciences

View full text Add to dashboard Cite

Games are consistently acknowledged as a powerful approach that can significantly impact people’s behavior towards living in a sustainable way. Sensory cues are regarded as influential factors in facilitating immersive experiences in gamified applications to foster sustainable behavior. As our perception of an environment is influenced not only by what we can see but also by additional sensory input such as sound and touch, additional sensory information can be part of the participant’s experience. This study systematically scrutinized game-based applications containing sensory cues to interpret current technology-assisted sustainable behavior development. This study provides a review of the impact of the sensory signals offered by video games, virtual reality, and augmented reality on pro-environmental behavioral intention. This research found that human senses can change the perception of immersion in multiple ways: visual (dimensions, angles, color), auditory (music, dialogue), and haptic, and these can affect sustainable behavior. Thus, we argue that multiple sensory modalities provide more opportunities to influence users to act sustainably. Based on the results, the theoretical contribution of this paper emphasizes the level of immersion, which is closely related to various sensory perceptions, and explains the correlation between them. In terms of industrial applications, it provides game designers, developers of VR and AR applications, and planners of sustainable education guidelines for the adoption of immersive scenarios.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Effects of Sensory Cues on Immersive Experiences for Fostering Technology-Assisted Sustainable Behavior: A Systematic Review

Zhang

Song

2022

Behavioral Sciences

View full text Add to dashboard Cite

show abstract

“…VR literature primarily concerns itself with the manipulation of technological factors such as; frame rates (Raaen and Kjellmo 2015 ), fields-of-view (Ragan et al 2015 ) and peripheral stimuli (Fröhlich and Wachsmuth 2013 ; Laukkanen, et al 2022 ). Consequently, literature frequently describes how VEs appear to a user, side-lining how it feels to the individual.…”

Section: Introductionmentioning

confidence: 99%

Using interpretative phenomenological analysis to gain a qualitative understanding of presence in virtual reality

Kelly

2022

Virtual Reality

View full text Add to dashboard Cite

Quantitative methods have thus far been the predominant methodological stance of virtual presence research, leaving much to be desired in terms of qualitative understanding. Yet, virtual experiences are a highly personal engagement, unique to each individual, and their presence in virtual reality can be viewed in terms of its experiential individuality. This aspect of the virtual experience is overlooked by conventional quantitative methods, which clusters ratings or scores to form group deductions. Therefore, to address the qualitative gap in the literature and provide an appropriate examination of virtual experiences from the perspective of the individual, an Interpretative Phenomenological Approach was undertaken. This alternate methodology sought to reveal which aspects of virtual experiences users identify as enabling feelings of presence. Examination of common themes among accounts of individuals were performed, to investigate the generation of feelings of presence in virtual reality. Online recruitment provided six interviewees who participated in online semi-structured interviews, prior to Interpretive Phenomenological Analysis. Three superordinate themes were identified: visual satisfaction, freedom of interaction and suspension of real life. Expectance, realism and prevention of disbelief are among the sub-themes identified that contributed to the interviewee’s highly present experiences. The identified themes demonstrated the greatest influences of enabling a deeper sense of presence, in turn enhancing their experiences within virtual reality. In acknowledging these mitigating influences, it is hoped this may enable future virtual systems to build upon the research provided and produce consistently high-presence experiences. Consequently, this can aid educational, therapeutic and entertainment applications of virtual reality.

show abstract

“…Specifically, they can adopt meditation background music in sensory ads that can improve the level of state mindfulness. As technology-enabled sensory marketing is developing [ 58 ], the current study contributes to sensory marketing by exploring the use of mindfulness in sensory advertising on digital platforms.…”

Section: Discussionmentioning

confidence: 99%

The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number

Jiang

Wu³

et al. 2023

Behavioral Sciences

View full text Add to dashboard Cite

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay attention to the impact of mindfulness on the effect of sensory marketing. In the current study, we investigated whether and how mindfulness enhances the purchase intentions of sensory marketing products. We conducted three studies (n = 593) to test our hypotheses. The first study tested the correlation between trait mindfulness and the purchase intentions of sensory ads. The results showed that the level of trait mindfulness and purchase intentions were positively correlated. The second study primed the state mindfulness of participants and demonstrated that high-level state mindfulness enhanced purchase intentions, which was moderated by the number of sensory types. The third study further tested the mental imagery vividness and proved the mediating role of vividness between state mindfulness and purchase intentions. The current study shows the enhancing effect of mindfulness on purchase intentions. This effect is moderated by the number of sensory types and mediated by the vividness of mental images. Our study illustrates the critical contribution of mindfulness to promoting sensory marketing.

show abstract

Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

Cited by 60 publications

References 49 publications

The Effects of Sensory Cues on Immersive Experiences for Fostering Technology-Assisted Sustainable Behavior: A Systematic Review

The Effects of Sensory Cues on Immersive Experiences for Fostering Technology-Assisted Sustainable Behavior: A Systematic Review

Using interpretative phenomenological analysis to gain a qualitative understanding of presence in virtual reality

The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number

Contact Info

Product

Resources

About