The ability of Bvg ؊-phase and Bvg ؉-phase Bordetella bronchiseptica swine isolates, grown under modulating or nonmodulating conditions, to adhere to swine ciliated nasal epithelial cells was determined. When virulent strains were cultivated at 37°C in the Bvg ؉ phase, numerous adherent bacteria (approximately eight per cell, depending on the strain used) were observed. However, when such strains were grown under modulating conditions (23°C), a significant increase in the level of attachment was seen, suggesting that B. bronchiseptica produces a Bvg-repressed adhesin under these conditions. bvg mutant strains, including an isogenic bvgS mutant, adhered minimally. Western blots indicated that two putative B. bronchiseptica adhesins, filamentous hemagglutinin and pertactin, were not detectable in cultures displaying the highly adherent phenotype. Several proteins apparent in Western blots obtained by using bacterial extracts enriched in outer membrane proteins derived from B. bronchiseptica grown at 23°C were not present in similar extracts prepared from an isogenic bvgS mutant grown at 23°C or from the parent strain grown at 37°C. Adherence of bacteria cultivated at 23°C was almost completely abolished by pretreatment of organisms at 60°C; adherence was reduced by 57% when bacteria were pretreated with pronase E. Temperature shift experiments revealed that the heightened level of adhesion that occurs following growth at 23°C was maintained for up to 18 h when bacteria were subsequently incubated at 37°C. We propose that a Bvg-repressed adhesin, expressed only by modulated bvg ؉ strains of B. bronchiseptica, may play a key role in the initial colonization of naturally infected swine. Bordetella bronchiseptica is a primary etiologic agent of atrophic rhinitis and pneumonia in swine (15, 20). These diseases are extremely widespread and costly to swine production (21, 42). B. bronchiseptica also causes respiratory diseases in a variety of other mammals, including tracheobronchitis in dogs and rhinitis in rabbits (14, 21). The locus in Bordetella species designated bvg positively regulates the expression of most virulence factors in response to environmental signals (36, 38). The two genes in this locus, bvgA and bvgS, are members of a broad family of two-component regulatory systems (5, 41). In the Bvg ϩ phase, colonies on blood agar appear small, domed, and hemolytic; production of the BvgAS proteins, as well as toxins, adhesins, and other virulence factors, is maximal. Growth at or below 25°C, or the presence of sulfate ions or nicotinic acid, induces modulation to the Bvg Ϫ phase, which is characterized by large, flat, nonhemolytic colonies and the absence of bvgAS and virulence gene expression. A class of genes that is repressed by BvgAS has also been identified in B. pertussis (7, 24); one of these genes appears to be required for maximal colonization of trachea and lung in a mouse model (7). Expression of flagellin genes in B. bronchiseptica is also negatively regulated by BvgAS (4). Like B. pertussis, B. bronch...