Asphalt binders are common construction materials, however due to time-and temperature-dependence, their mechanical properties are often difficult to characterize. Several standard tests methods exist to describe their complex behavior. This paper presents an exploratory feasibility study of a flat-tip indentation testing to analyze the linear viscoelastic properties of asphalt binders. Depthsensing indentation testing has been extensively used to characterize the properties of many engineering materials, however the applications to asphalt binders are very limited. This paper presents a simple solution for the creep compliance in tension derived for flat-tipped indenter. This solution was verified with the Finite Element Analysis and then applied to the experimental results from the indentation testing performed on one typical unmodified asphalt binder. The testing was conducted at three different low temperatures and under three different creep load levels to verity the linearity of the response, and to evaluate the robustness and applicability of the indentation method. Furthermore, the creep compliance functions determined from the indentation testing were compared with a more traditional 3-point bending experiments. The results show that there is a non-uniform discrepancy between the two testing methods, most likely due to nonlinear behavior of the asphalt binder at higher temperatures and micro-damage of the binder samples at lower temperatures. Other possible sources of error between indentation and 3-point bending are problems determining the initial tip-specimen contact surface and possible tip-specimen adhesion. It is concluded that flat-tipped indentation at low temperatures should be performed at lower load levels to avoid excessive stress concentrations that leads to micro-damage and nonlinear response of asphalt binders. Alternatively, asphalt binders at low temperatures could be evaluated using different indenter geometries, such as spherical or pyramidal, using corresponding parameter interpretation procedures.