Photocatalytic oxidation of olefins on Cr-containing silica with molecular oxygen by visible light irradiation (lambda > 400 nm) has been investigated. Cr-SiO(2) catalyst prepared by a conventional sol-gel method, containing highly dispersed chromate species, catalyzes efficient olefin oxidation with very high selectivity for partially oxidized products (>90%), whereas semiconductor TiO(2) promotes complete decomposition (CO(2) production). The Cr-SiO(2) catalyst shows much higher activity than Cr/SiO(2) prepared by an impregnation method or Cr proportional variant MCM-41 prepared by a templating method. ESR analysis reveals that photoirradiation of the chromate species with a tetrahedral coordination (T(d)(6+)) on Cr/SiO(2) and Cr proportional variant MCM-41 catalysts leads to the formation of excited state T(d)(5+) species (T(d)(5+*)), while irradiation to T(d)(6+) on Cr-SiO(2) produces T(d)(4+*) species. This can be explained by a homogeneous T(d)(6+) arrangement with Si species on the Cr-SiO(2) catalyst. On the strongly reduced T(d)(4+*), olefins are strongly attracted by an electron and/or proton donation, resulting in high oxidation activity. The Cr-SiO(2) catalyst is applicable to partial oxidation of various aliphatic and aromatic olefins with very high selectivity, and does not promote undesirable dimerization. The obtained findings suggest a potential use of Cr-SiO(2) as an efficient and recyclable heterogeneous photocatalyst for partial oxidation of olefins.