Visionado colectivo de cine en la red social Twitch por parte de 'centennials': estudio de caso

Abstract

The network Twitch hosts a novel form of collective viewing of audiovisual products, whose audience is centennials. We analyse the case of Watch Parties, which allow users to watch films in real time with a streamer. Taking three Watch Parties of the streamer Lynx_Reviewer as a case study, a methodological triangulation is carried out: virtual ethnography, content analysis and semi-structured interview. By exploring the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descriptive systematisation of the audience’s consumption habits and uses by analysing the conversations and messages generated in the transmissions. The results obtained show that, despite the disparity of content and channels broadcasting on Twitch, this format follows a common pattern of broadcasting, participation, interface and type of messages. It is a leisure experience based on the collective construction of content developed synchronously with the interaction of the audience, which uses its own references and expressive codes to communicate, using films as a means of interaction within the community.

Promoción de juegos de azar en transmisiones en directo: Análisis del poder de prescripción de los streamers

“…Tanto las personas que emiten contenido como aquellas que lo están viendo interactúan a través de un chat en el que comentan las acciones llevadas a cabo por el streamer. Esto establece un canal de comunicación horizontal en el que no solo la persona emisora tiene la capacidad de comunicarse, sino que los espectadores también pueden interactuar tanto con ella como con otras personas usuarias de manera sincrónica durante la transmisión (Gutiérrez-Manjón et al, 2022).…”

Estrategias de los creadores de contenido científico en redes sociales: cambio climático y economía circular como ámbitos emergentes

“…They both encourage the democratisation of scientific knowledge and foster greater public participation in this area, given that discoveries can be shared easily, with video able to reach global audiences (Buitrago, Martín García and Beltrán-Flandoli, 2022). Also, thanks to greater direct interaction, a two-way dialogue can be established (Gutiérrez-Manjón, Álvarez García and Mena Muñoz, 2022), strengthening the dissemination and public understanding of science (Zaragoza and Roca Marín, 2020). These factors have led to a greater interest on social media in topics linked to the dissemination of science, such as climate change (Zhang and Skoric, 2018).…”