“…In the early 1940s, this new rhetoric of masculinity permeated literature, film, advertising and political speech making (Grandstaff, 2004). Indicative of the latter, was the oratory of Jonathan Daniels (1941), the personal assistant to Franklin Roosevelt, who argued that the newly realised World War Two soldier would enable his nation to become "magnificently male again" (Polenberg, 1968, p. 3).…”