2004
DOI: 10.1353/asr.2004.0005
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Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II

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Cited by 13 publications
(4 citation statements)
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“…However, individuality and malleability were not qualities that would serve the needs of militarising nations in the Second World War. Both Grandstaff (2004) and Leff (1991) note that notions of masculinity were suddenly changed in the early 1930s to emphasise "ultimate sacrifice" and ideals of a self-proving male who flawlessly demonstrated the characteristics of patriotism, loyalty and manly courage.…”
Section: The Crisis Of Masculinitymentioning
confidence: 99%
See 1 more Smart Citation
“…However, individuality and malleability were not qualities that would serve the needs of militarising nations in the Second World War. Both Grandstaff (2004) and Leff (1991) note that notions of masculinity were suddenly changed in the early 1930s to emphasise "ultimate sacrifice" and ideals of a self-proving male who flawlessly demonstrated the characteristics of patriotism, loyalty and manly courage.…”
Section: The Crisis Of Masculinitymentioning
confidence: 99%
“…In the early 1940s, this new rhetoric of masculinity permeated literature, film, advertising and political speech making (Grandstaff, 2004). Indicative of the latter, was the oratory of Jonathan Daniels (1941), the personal assistant to Franklin Roosevelt, who argued that the newly realised World War Two soldier would enable his nation to become "magnificently male again" (Polenberg, 1968, p. 3).…”
Section: The Crisis Of Masculinitymentioning
confidence: 99%
“…The ubiquity of representations of the military across popular visual media works continually to circulate and reproduce certain themes, concepts and frames of reference through which the civilian majority make sense of the military (Rech unpublished data). Examples in this vein are relatively numerous, with studies sited broadly across contemporary and popular media, and include analysis of newspapers (Jenkings et al 2007(Jenkings et al , 2008aWoodward et al 2010a), trade magazines (Roderick 2009), public service advertisements (Grandstaff 2004); memoirs Woodward 2008), and television and film (Hoskins 2005;Mirzoeff 2005;Shapiro 2008;Ó Tuathail 2005;Dodds 2006Dodds , 2008ac.f. 2008b;Woodward et al 2010b, forthcoming).…”
Section: 'Top-down' Approaches: Military Sociology and Military Occupmentioning
confidence: 99%
“…2007, 2008a; Woodward et al. 2010a), trade magazines (Roderick 2009), public service advertisements (Grandstaff 2004); memoirs (Jenkings and Woodward 2010; Woodward 2008), and television and film (Hoskins 2005; Mirzoeff 2005; Shapiro 2008; Ó Tuathail 2005; Dodds 2006, 2008a; c.f. 2008b; Woodward et al.…”
Section: ‘Bottom‐up’ Approaches To Military Occupationsmentioning
confidence: 99%