Visitor Motivation to Attending International Festivals

Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina

doi:10.3727/152599510x12621081189158

Cited by 22 publications

(16 citation statements)

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“…A number of authors (Hinch, Jackson, Hudson, & Walker, 2005;Son et al, 2008b;Wamwara-Mbugua & Cornwell, 2010) have found it is important to measure individuals' motivation (i.e., the perceived benefits of participation) as well as their constraints when investigating constraint negotiation and activity participation. The perception of constraint may only trigger negotiation if the individual actually is motivated (i.e., perceives benefit) from engaging in the activity.…”

Section: Future Researchmentioning

confidence: 99%

The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event

Boo¹,

Carruthers

Busser

2014

Journal of Travel & Tourism Marketing

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The leisure constraints and negotiation model was used to examine nonparticipation in a large festival event. A purposive sampling survey was conducted with 502 event nonparticipants. The results indicated that the hierarchical leisure constraints model is a useful framework for understanding the constraints to attendance at special events. Consistent with previous research on constraints to participation, structural constraints were the greatest category of constraint, followed by interpersonal and intrapersonal constraints. Further, nonparticipants who experienced intrapersonal constraints were least likely to attempt negotiations relative to time, partners, or finances. Additionally, this study compared the constraints of nonparticipants who were interested and disinterested in attending the event and found disinterested nonparticipants perceived greater intrapersonal, interpersonal, and structural constraints than those interested in attending, suggesting that constraints create amotivation. Disinterested event nonparticipants were also less likely to negotiate constraints to participation, especially barriers related to lack of time and partners with whom to participate. Finally, interested nonparticipants who experienced intrapersonal constraints were less likely to attempt to negotiate constraints. This study broadens the scope of the constraints and negotiation discussion to include the context of a community festival event, as well as differences in constraints and negotiation between interested and disinterested event nonparticipants.

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Section: Future Researchmentioning

confidence: 99%

The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event

Boo¹,

Carruthers

Busser

2014

Journal of Travel & Tourism Marketing

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“…Word of mouth is straight forward communication of two non-commercial people who talks about any business without putting any favour for it [3].WOM is commonly viewed as more reliable than advertisements and any other mode of communication [4]. Former research shows that there are more chances of spreading WOM by customers about things with which they are closely connected [5][6][7][8]. In hospitality industry the influence of WOM is particularly strong as the quality of services is often unidentified prior to consumption (Zhang et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry

Muzamil¹,

Qadeer²,

Makhija³

et al. 2018

J Hotel Bus Manage

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Few empirical studies have been conducted to explore what motivates and demotivates customers to engage in word of mouth (WOM) activities in the restaurant industry. This research paper inspects the connection between different attributes of hospitality industry which lead to the creation of word of mouth. A self-administered questionnaire was used to collect. 200 respondents from one of the leading and famous university of Pakistan is used as a sample to study on. To test the proposed model, we use structural equation modelling. The research ended with two major findings. First, food quality and service quality have great impact on creation of WOM. Second, price and atmosphere does not have any impact in creation of word of mouth.

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“…Event organisers need to consider not only the cultural value of festivals but also visitors' needs. Visitors have personal motivations to visit festivals (Uysal, Gahan, & Martin, 1993;Nicholson & Pearce, 2001;Lee, Lee, & Wicks, 2004;Li & Petrick, 2006;Wamwara-Mbugua & Cornwell, 2009;Lee, Arcodia, & Lee, 2012;Kim, Savinovic, & Brown, 2013). Many festival studies emphasised the importance of visitors' motivation.…”

Section: Festival Researchmentioning

confidence: 99%

“…Many researchers have developed their own theoretical frameworks of motivation study and identified several motivations. Among festival studies, some common motivations can be identified, including family togetherness, socialisation, escape, novelty, uniqueness, excitement, entertainment, education, attraction, cultural exploration, curiosity, entertainment, and others (Uysal et al, 1993;Nichol-son & Pearce, 2001;Lee, Lee, & Wicks, 2004;Li & Petrick, 2006;Wamwara-Mbugua & Cornwell, 2009;Lee, Arcodia, & Lee, 2012;Kim et al, 2013). Motives can be different for different types of events (Crompton & McKay, 1997).…”

Section: Festival Researchmentioning

confidence: 99%

Untitled

2018

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Academica Turistica-Revija za turizem in inovativnost je znanstvena revija, namenjena mednarodni znanstveni in strokovni javnosti; izhaja v angleščini s povzetki v slovenščini. Izid publikacije je finančno podprla Agencija za raziskovalno dejavnost Republike Slovenije iz sredstev državnega proračuna iz naslova razpisa za sofinanciranje domačih znanstvenih periodičnih publikacij. issn 1855-3303 (printed) issn 2335-4194 (online) This paper is published under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (cc by-nc-nd 4.0) License.

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Visitor Motivation to Attending International Festivals

Cited by 22 publications

References 0 publications

The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event

The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event

Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry

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