“…As presented in Table 4, nationality and past experience were found to be the most significant factors shaping tourists' risk perception. A substantial number of past studies adopted Hofstede's (2001) five cultural dimensions to examine the causal linkages between risk attitudes and social norms in different countries (George, 2010;Korstanje, 2009;Kozak et al, 2007;Quintal et al, 2010;Reisinger & Mavondo, 2005;Seabra, Dolnicar, Abrantes, & Kastenholz, 2013). Socio-demographic factor is another popular dimension in examining the underlying factors of tourists' risk perception (Aschauer, 2010;Chang, 2010;Sönmez & Graefe, 1998b;Williams & Baláž, 2013).…”