Visitors' Motivation for Attending Traditional Cultural Events as the Basis for Market Segmentation: Evidence from Slovakia

Maráková, Vanda; Ďaďo, Jaroslav; Táborecká-Petrovičová, Janka; Rajić, Tamara

doi:10.11118/actaun201866020543

Cited by 9 publications

(11 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Richards (2018) focuses on the development of cultural tourism as a field of research over the past decade and tries to identify the major trends and research areas. We must not forget to mention the article of the authors Maráková et al (2018). The objective of this study is to identify the main factors which motivate the visitors to attend traditional cultural events in Slovakia and to examine their viability as the basis for festival market segmentation.…”

Section: Discussionmentioning

confidence: 99%

Small Businesses in Cultural Tourism in a Central European Country

Mura

Kajzar

2019

JoTS

View full text Add to dashboard Cite

The aim of this article is to test the hypotheses whether the selected cultural and historical monuments and cultural events are an inspiration for tourists to visit. Our main objective is to determine whether a statistical relationship can be detected between the number of selected monuments and cultural events in Czech Republic and the number of its visitors. All analyzed data on this cultural destination was obtained from the statistics of NIPOS (The National Information and Consulting Centre for Culture between 2008 – 2017). Historical monuments that charge admission fees were statistically analyzed. SPSS will be used to calculate the correlation coefficient. Based on the results of H1 verification, there is no statistically significant difference between the number of monuments accessible to visitors for a fee and the average number of visitors per single historical monument. According to H2 verification, there is no statistically significant difference between the number of cultural events in historical monuments and the number. of visitors attending these cultural events. Cultural monuments and cultural events are one of the alternative motivations to attract tourists to the cities. If there is no improvement in tourism infrastructure, it will be very difficult to attract visitors.

show abstract

Section: Discussionmentioning

confidence: 99%

Small Businesses in Cultural Tourism in a Central European Country

Mura

Kajzar

2019

JoTS

View full text Add to dashboard Cite

show abstract

“…There are studies of festivals in Europe [17,18], the Middle East [19], Asia [20], SAD-u [21], Africa [22] and Australia [23]. These studies investigate a variety of research topics, including motivation for attending [24] visitor segmentation [25], satisfaction [26] and loyalty [23,26]. Many studies have investigated the motives for visiting a certain festival [3,23,24,27,28].…”

Section: Research On Event Tourismmentioning

confidence: 99%

“…Using a conceptual framework of "push and pull" factors, tourist behaviour is motivated by two factors namely external factors dan internal factors. The external factors were triggered by factor beyond the visitor itself such as destination characteristic, while internal factors were generated by visitors' psychological factors inside, such as desire for socialization or relaxation, which drives visitor to involve in a leisure activity [25]. Prior study by Marâkovâ et al have investigated six areas of visitors' motivation to visit cultural events in Slovakia namely reconnection with culture and tradition, new and different experience, friends and family togetherness, socialization, recovering equilibrium and change from everyday life [25].…”

Section: Research On Event Tourismmentioning

confidence: 99%

“…The external factors were triggered by factor beyond the visitor itself such as destination characteristic, while internal factors were generated by visitors' psychological factors inside, such as desire for socialization or relaxation, which drives visitor to involve in a leisure activity [25]. Prior study by Marâkovâ et al have investigated six areas of visitors' motivation to visit cultural events in Slovakia namely reconnection with culture and tradition, new and different experience, friends and family togetherness, socialization, recovering equilibrium and change from everyday life [25]. Additionally, Mohr et al [7] in their study has found five motivation factors including family togetherness, excitement, socialization, escape and event novelty regarding local traditional event at South Carolina.…”

Section: Research On Event Tourismmentioning

confidence: 99%

See 1 more Smart Citation

Event Tourism for Promoting the City Development

Kusumawati¹

2021

Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)

View full text Add to dashboard Cite

The importance of events for urban development is discussed by many experts. This paper emphasizes the economy impact of event tourism industry for local communities. In this article, some cases from the literature of event tourism and their findings were reviewed. This paper examines the important factors affecting the role of event tourism and its progress and prospects for the tourism and hospitality industry. Specifically, this paper aims to investigate the importance of tourism events to promote urban development. A model is proposed based on the concept of shared economy as well as shared values related to the tourism and hospitality industry. The overall conclusion is that city events affect the host community primarily by increasing the sharing economy. The cash addition is important but not at the level that could trigger city development. Thus, the impact on the local people must be central to event management for promoting destination development. Further research needs to be conducted to advance the theory in event tourism.

show abstract

“…In the literature related to food events, there are numerous publications and research descriptions about the motivation and participation goals of visitors, e.g., young people's motivation at wine festivals [12]; the impact of the festivalscape on loyalty and motivation [13]; the review and discussion of the main motivational factors used in previous studies [14]; specific motives-the strawberry event case study [15]; the examination of motivation viability for festival market segmentation [16]; differentiation in motivation between different types of food festivals [17]. Research on the participation of exhibitors, vendors and food producers in food festivals is much less prevalent.…”

Section: Introductionmentioning

confidence: 99%

Food Festival Exhibitors’ Business Motivation

Janiszewska

Ossowska

2021

Sustainability

View full text Add to dashboard Cite

This paper aims to present the motivation of exhibitors participating in food festivals to establish and run a business. The conducted research is an attempt to fill the gap in research on exhibitors who participate in food festivals. During three different Polish culinary festivals, 58 in-depth interviews with exhibitors were conducted. Based on the research, the main startup business motives were identified. The current goals of exhibitors’ participation in culinary festivals were also analyzed. Based on the list of motives and goals, three groups of exhibitors were distinguished with similar characteristics (starting own business, continuation of family traditions, and culinary interest). The study also takes into account the changes that have occurred between the startup’s business motives and the goals of participation in the festival (“business-business”, “business-business-business-family”, and “business-passion-passion-business”). The comparison of the initial motives for setting up a business with the current goals of participating in food festivals shows that, regardless of the initial motives, the exhibitors currently focus on business goals.

show abstract

Visitors' Motivation for Attending Traditional Cultural Events as the Basis for Market Segmentation: Evidence from Slovakia

Cited by 9 publications

References 21 publications

Small Businesses in Cultural Tourism in a Central European Country

Small Businesses in Cultural Tourism in a Central European Country

Event Tourism for Promoting the City Development

Food Festival Exhibitors’ Business Motivation

Contact Info

Product

Resources

About