Visitors' perceptions of the use of cable cars and lifts in Wulingyuan World Heritage Site, China

Zhang, Chaozhi; Xu, Honggang; Su, Buda; Ryan, Chris

doi:10.1080/09669580902780745

Cited by 23 publications

(15 citation statements)

References 28 publications

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“…This research used thematic analysis (Grbich, 2007) to process the data according to the broad areas identified within IMC literature (Schultz and Schultz, 1998, Duncan and Mulhern, 2004, Kliatchko, 2008, Winer, 2009.This approach is especially useful when examining a theoretically underdeveloped area (Zhang et al, 2009, Botha et al, 2011.…”

Section: Discussionmentioning

confidence: 99%

Exploring the integration of social media within integrated marketing communication frameworks

Valos

Habibi

Casidy

et al. 2016

Marketing Intelligence &Amp; Planning

111

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Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for information seeking, sales and service. The purpose of this paper is to investigate this issue for services marketers specifically as they differ from FMCG, industrial and durable marketers in terms of marketing messages, branding, media and channels. Furthermore, as they are less reliant on outsourced sale channels they have more potential than other industries to integrate social and digital media to build awareness, brands and sales. Design/methodology/approach – Depth interviews were conducted with eight senior services marketing executives to identify the impact of SM on marketing communications planning, implementation and measurement. Findings – The findings revealed that the unique characteristics of SM (such as interactivity and individualisation, integration of communication and distribution channels, immediacy and information collection) impact traditional marketing communications frameworks. These impacts manifested in 12 modifications specific to services and SM to traditional generic IMC frameworks encompassed by the themes of reach, service channel, word-of-mouth advocacy, consumer generated messages, listening and behavioural measurement. Practical implications – The rapidly evolving nature of SM means senior services marketers need to educate organisational stakeholders regarding implementation issues, which may be a barrier to effective integration of SM within marketing communications. Originality/value – With digital marketing communications budgets reaching 30 per cent within some organisations, it is timely to put forward a marketing communication decision-making framework that first incorporates SM and second is suitable for services marketers.

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Section: Discussionmentioning

confidence: 99%

Exploring the integration of social media within integrated marketing communication frameworks

Valos

Habibi

Casidy

et al. 2016

Marketing Intelligence &Amp; Planning

111

View full text Add to dashboard Cite

show abstract

“…With the expansion of NBT in national parks, there are calls to improve the visitor experience by evaluating the quality of national park attributes that influence visitor satisfaction ( Suanmali, 2014 ). Demographics and socio-economic backgrounds of visitors are important determinants of their satisfaction with national parks; some studies have found that visitors tend to differ in their degree of satisfaction and loyalty ( Pinkus, Moore, Taplin, & Pearce, 2016 ) depending on their age ( Ma, Chow, Cheung, Lee, & Liu, 2018 ), education level ( Zhang, Xu, Su, & Ryan, 2009 ), occupation ( Rahman & Shil, 2012 ), travel purpose ( Luo & Deng, 2008 ; Ma et al, 2018 ), and length of stay ( Scholtz, Kruger, & Saayman, 2015 ). More research is needed to verify these findings and develop park services that meet the needs of different sociodemographic groups.…”

Section: Introductionmentioning

confidence: 99%

Visitor satisfaction and behavioral intentions in nature-based tourism during the COVID-19 pandemic: A case study from Zhangjiajie National Forest Park, China

Cheng

Wang

et al. 2022

International Journal of Geoheritage and Parks

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“…After a preliminary exploration of the collected data, eleven questionnaires were discarded as respondents were used to practice hunting out of the study area. This resulted in a total of 45 valid questionnaires, a number similar to that reported for analogous studies in the scientific literature (Selin & Myers 1998, Zhang et al 2009). Variables used for the statistical analysis are reported in Tab.…”

Section: Data Collectionmentioning

confidence: 65%

The impacts of a wildfire on hunting demand: a case study of a Mediterranean ecosystem

Papaspyropoulos¹,

Sokos²,

Birtsas³

2015

iForest

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Visitors' perceptions of the use of cable cars and lifts in Wulingyuan World Heritage Site, China

Cited by 23 publications

References 28 publications

Exploring the integration of social media within integrated marketing communication frameworks

Exploring the integration of social media within integrated marketing communication frameworks

Visitor satisfaction and behavioral intentions in nature-based tourism during the COVID-19 pandemic: A case study from Zhangjiajie National Forest Park, China

The impacts of a wildfire on hunting demand: a case study of a Mediterranean ecosystem

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