Geotourism spans a range of visitor interests, from the specialist geotourist to the more general visitor. As well as supporting geoconservation outcomes, it provides economic, cultural, relational and social benefits for both visitors and host communities. The interconnections between geoheritage and the cultural components of the landscape have antecedents in concepts of landscape aesthetics in different cultures. These interconnections provide a range of opportunities for enhancing the geotourist experience and promoting geoconservation and geoeducation by means of activities that involve aesthetic and emotional experiences and interpretation through different cultural filters that encourage the rediscovery of a sense of wonder both about the geological stories in the landscape and the human interactions. A cultural ecosystem services framework provides a holistic approach for informing conservation policy, management and planning for geotourism, enabling assessment of multiple benefits and trade-offs for visitors and communities based on the values of the geoheritage assets. Geotourism studies could also benefit from integration of existing theory, conceptual analysis and practice from broader heritage and nature-based tourism and closer collaboration with relevant social sciences. Adhering to sound geoethical practice is an essential part of geotourism, which can also play a role in the promotion of geoethics among the public and professionals.3 of 25 cultural elements of the landscape (e.g., as features celebrated in art, sculpture, music, poetry and literature or that are revered as sacred places), or may provide the essential context in which cultural features (e.g., settlements, castles and archaeological sites) are located. Geology and geomorphology are also a fundamental part of the distinctive character of many rural landscapes and the built environment and contribute to the aesthetic qualities of these landscapes. As described below, there are many connections between geoheritage and cultural heritage that provide a basis for geotourism activities. The value of these connections is now acknowledged within the UNESCO Global Geoparks framework [9]. Likewise, many cultural World Heritage Sites benefit from strong supporting geoheritage interests [38], while many existing natural properties are also cultural landscapes that have potential for re-inscription as mixed properties, recognizing their cultural and spiritual associations as well as their outstanding geoheritage features, as happened in the case of Tongariro National Park (New Zealand) (1992) and Uluru-Kata Tjuta National Park (Australia) (1994) [39].The World Heritage Committee of UNESCO defined cultural landscapes as representing the "combined works of nature and of man" and "illustrative of the evolution of human society and settlement over time, under the influence of the physical constraints and/or opportunities presented by their natural environment and of successive social, economic and cultural forces, both external and internal" [40] (p...