Visual Abstracts to Disseminate Research on Social Media

Ibrahim, Andrew M.; Lillemoe, Keith D.; Klingensmith, Mary E.; Dimick, Justin B.

doi:10.1097/sla.0000000000002277

Cited by 214 publications

(205 citation statements)

References 2 publications

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“…Additionally, the information should be disseminated in a format that is easy for the audience to understand and share. Users are more likely to interact with posts containing images or other media, and articles shared in a visual format (often referred to as a “visual abstract”) are three times more likely to be accessed than those shared as titles alone . The visibility of one's content can also be increased by adding hashtags, which is searchable words or phrases preceded by a hash sign (#).…”

Section: Developing a Social Media Strategymentioning

confidence: 99%

To tweet or not to tweet? A primer on social media for pharmacists

Reed

2019

J Am Coll Clin Pharm

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Social media has evolved considerably since its humble beginnings in the late 1990s. Today, three billion individuals worldwide use social media. While its traditional use has been to connect with family and friends, social media has also been integrated into many other areas of society, including health care. Today, many health care professionals, including pharmacists, use social media for developing their own personal brand, professional networking, professional development, scholarly activity, pharmacy education, and even patient care. Despite the benefits of actively engaging with social media, the available evidence would suggest that pharmacists' engagement with social media for professional use has been limited. This is likely due to several well‐publicized criticisms of social media, including the potential for users to segregate themselves into echo chambers of only like‐minded individuals, inability to confirm the accuracy of shared information, its potential as a distractor from other tasks and responsibilities, and personal and patient privacy concerns. Fortunately, most of these concerns can be minimized if pharmacists develop a strategy for social media engagement that is intentional and consistent with their personal goals. Pharmacists should consider becoming not only passive “lurkers” on social media but also creating original content that shares knowledge and encourages conversations with others. We propose that pharmacists use a design‐based approach to ensure their use of social media is effective and sustainable. The “ABCDE” approach includes analyzing one's goals and audience, brainstorming ideas for how best to use social media, creating content that is relevant, practical, and useful, disseminating content efficiently and effectively, and periodically evaluating how well one's goals are being met and identifying opportunities for improvement.

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Section: Developing a Social Media Strategymentioning

confidence: 99%

To tweet or not to tweet? A primer on social media for pharmacists

Reed

2019

J Am Coll Clin Pharm

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“…Visual abstracts are a visual representation of the key findings typically found in the abstract portion of an article . They are a means of succinctly and visually displaying research results and have been gaining traction in social media . Surgical journals have been among the first to utilize visual abstracts to promote the research results, with as much as a three‐fold increase in engagement .…”

mentioning

confidence: 99%

Visual Abstracts to Disseminate Geriatrics Research Through Social Media

Lindquist

Ramirez‐Zohfeld

2019

J American Geriatrics Society

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Dissemination of cutting‐edge geriatrics‐focused research is essential for academic geriatrics researchers, clinicians, and older adults and their caregivers. Social media channels, such as Twitter, provide a means of quickly reaching a wide array of users, globally. Besides standard tweets with links to research articles, visual abstracts are a means of delivering research results visually to end users succinctly. We compared the use of a standard tweet with a linked article with a tweet that held an added visual abstract, for a recent Journal of the American Geriatrics Society article. While the standard tweet received 24 984 impressions with 17 retweets and 36 likes over 8 days, the visual abstract inclusive tweet received 168 447 impressions with 81 retweets and 100 likes in 4 days. To assist researchers on future visual abstract development, we provide a framework and real‐world guide on translation of research abstracts into visual abstracts. We hope that by providing evidence and the means to create visual abstracts, researchers in geriatrics may be empowered to disseminate their research through this method and potentially advance the care of older adults worldwide.

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“…Research elsewhere, however, suggests the results may be promising. In one prospective case‐control crossover study from the surgical literature, researchers not only demonstrated a similar increase in impressions and retweets, as reported in JAGS , but also a doubling in article visits on the publisher's website when visual abstracts were used in comparison to text‐only tweets …”

mentioning

confidence: 57%

“…In this issue of JAGS , Lindquist and Ramirez‐Zohfeld give an example of one hopeful solution: visual abstracts . Visual abstracts are structured graphical summaries of a study's key findings . They are meant to be succinct and visually appealing snapshots of key findings, leveraging visual cues to draw interest regarding the methods and results of an article.…”

mentioning

confidence: 99%