Visual attention and association: An electroencephalography study in expert designers

Liang, Chaoyun; Lin, Chin‐Teng; Yao, Shu-Nung; Chang, Wen-Shan; Liu, Yucheng; Chen, Shi-An

doi:10.1016/j.destud.2016.11.002

Cited by 42 publications

(34 citation statements)

References 52 publications

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“…The right temporal cortex is responsible for nonverbal memory and communication and is part of a larger network of functionally cooperative regions required for processing abstract information [46,47]. The findings of the present study are consistent with previous studies [6,19,20,21]. They indicate that the functional connectivity among these cortices could be the most critical attribute for distinguishing between HC and LC designers.…”

Section: Brain Activations In the Hc Designerssupporting

confidence: 82%

“…Liang and colleagues [6] warned that overlooking scientific evidence of cognitive reactions can engender erroneous conclusions regarding the relationships between visual activities and design creativity.…”

Section: Archivos De Medicina Issn 1698-9465 Journal Of Neurology Andmentioning

confidence: 99%

“…The right parietal and left frontoparietal cortices are associated with the DMN. The activation of the inferior and superior parietal cortices is associated with internally directed cognition and that of the DMN is related to a high level of self-generated thought [6,19,41]. In addition, the occipital cortex is fundamentally involved in visual processing, and the left hemisphere is particularly crucial for letter-string analysis [42].…”

Section: Brain Activations From Abstract Art Stimulationmentioning

confidence: 99%

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How do Creativity Levels and Stimulus Types Matter? A Preliminary Investigation of Designer Visual Association

Liu¹,

Yang²,

Liang³

2017

J Neurol Neurosci

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This study aimed to examine the brain activations of designers during visual association and identify the differences in brain activations caused by distinct visual stimulus types among designers with different creativity levels. Twenty-one professional production designers were recruited and divided into three groups. The top third and bottom third of the participants (7 for each) were divided into high creativity (HC) and low creativity (LC) groups for neural comparison analyses. The derived results are outlined as follows: (i) The brain activations of the production designers notably increased in the prefrontal and parietal regions during visual association; (ii) the spectral power of most HC designers was lower than that of the LC designers; (iii) realist art stimulation evoked strong activation in the anterior ventral regions, whereas abstract art stimulation primarily activated the posterior regions; (iv) the differences in brain activations between the HC and LC designers resulting from realist art stimulation were generally larger than were those resulting from abstract art stimulation; and (v) the brain activations of the HC designers resulting from abstract art stimulation were stronger than were those resulting from realist art stimulation, whereas an opposite trend was observed in the LC designers. Few studies to date have empirically explored the relationship between the creativity levels of designers and their visual association. Enhancing the creative performance of designers should feature among the primary goals of the design industry and design education. This study elucidates a novel approach in this critical research area, although further studies are necessary.

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Section: Brain Activations In the Hc Designerssupporting

confidence: 82%

Section: Archivos De Medicina Issn 1698-9465 Journal Of Neurology Andmentioning

confidence: 99%

Section: Brain Activations From Abstract Art Stimulationmentioning

confidence: 99%

See 1 more Smart Citation

How do Creativity Levels and Stimulus Types Matter? A Preliminary Investigation of Designer Visual Association

Liu¹,

Yang²,

Liang³

2017

J Neurol Neurosci

Self Cite

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show abstract

“…EDs are solution focused, and thus they can shift quickly between problem scoping and solution proposing [9]. This coevolution of problems and solutions for EDs is a situated process that depends on specific problem domains and environments [9][10][11].…”

Section: Introductionmentioning

confidence: 99%

“…However, few studies have been conducted regarding the relationship between designer experience and creative thinking. This is particularly notable as regards empirical research involving alternative methodologies such as neuroscience, which has high potential for experimentally tracing the interrelations between design cognition and brain activity [5,11].…”

Section: Introductionmentioning

confidence: 99%

Comparison of the brain activations of experienced and novice designers engaged in initiating imagination

Liang¹,

Liu²

2018

J Psychiatry Behav Sci

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NeuroDesign: Embracing Neuroscience Instruments to Investigate Human Collaboration in Design

Auernhammer

Liu

Ohashi

et al. 2020

Human Interaction, Emerging Technologies and Future Applications III

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Visual attention and association: An electroencephalography study in expert designers

Cited by 42 publications

References 52 publications

How do Creativity Levels and Stimulus Types Matter? A Preliminary Investigation of Designer Visual Association

How do Creativity Levels and Stimulus Types Matter? A Preliminary Investigation of Designer Visual Association

Comparison of the brain activations of experienced and novice designers engaged in initiating imagination

NeuroDesign: Embracing Neuroscience Instruments to Investigate Human Collaboration in Design

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