The paper outlines the modern contexts of the system for training specialists, the tasks and guidelines for its development. The authors describe the characteristics of professional self-efficacy and reveal the essence of individualization and personification. The work also considers problems that require changes in the system of vocational education in terms of approaches, technologies, forms and methods of personalization or individualization, personification and personalization of learning. The purpose of the study is to study the potential of the model for training a specialist, which allows one to successfully compete in the labor market from the standpoint of one’s professional self-efficacy. As a methodological technique, a conceptual analysis of a critical nature is used, in the discourse of which the valorization of a person's professional self-efficacy in the conditions of professional education is realized, triadically revealed in personalization or individualization, personification, personalization. The personalization of education is implemented with the help of personalized technologies that contribute to the disclosure of the actual completeness of the content of the triadic model of professional self-efficacy of the individual. Personalized technologies for self-study of students in the system of higher education based on a specialized methodological content favor independent learning, which forms a modern pedagogical matrix of thinking in the context of the valorization of the educational activity of the student, increasing the maximum value and usefulness of educational programs, knowledge, etc.