Research on iconic memory is reviewed. Specific issues discussed include the duration of the icon, effects of stimulus variables, types of information lost, selection, processing capacity, and scanning. More general issues include the level of encoding in the icon and its relation to short-term memory. It is also argued that a number of experiments do not show what they were intended to show because of possible methodological problems. The view is developed that iconic memory is postretinal but uncoded; nor is it influenced directly by strategies or subsequent mechanisms.The idea of a brief, time-dependent memory serving as an early stage in the analysis of information has existed for a long time (MulIer & Pilzecher, 1901, cited in Woodworth & Schlosberg, 1954. Hebb (1949) employed the concept in his two-stage theory of memory. He suggested that memory consisted of a brief neural activity phase (lasting approximately 1/2 sec) and a second permanent, structural trace. In his theory, the function of the activity phase was to maintain the information until the structural celI assembly could be established. Subsequently, many other investigators have also incorporated a two-stage memory concept into their theoretical frameworks. For example, Broadbent (1958) used the concept to explain some of his observations in dichotic listening.The first clear behavioral evidence in support of such a time-dependent memory came in Sperling's (I 960) work, in which he showed a decline in accuracy during the first few hundred milliseconds following a brief tachistoscopic exposure (cf, Boynton, 1972). Sperling's work was soon supported by the results of Averbach and Coriell (1961), and subsequent investigators have generally found support for Sperling's results. Theorizing about Sperling's work came more slowly, but Neisser's (1967) theoretical discussions served to solidify the notion of a rapidly decaying memory. Of course, as the empirical work became available, the notion of iconic memory has become more definite. In general terms, iconic memory can be described as a large-capacity, short-duration image. It is a central memory and appears to hold material in a fairly literal form. Obviously, the mechanism is sensory-specific, and thus theoretical notions, including iconic memory, are limited to cases less general than Hebb's suggestions concerning a brief activity trace. Nevertheless, some theorists appear to assign iconic memory a role not unlike that required by Hebb (e.g., Haber, 1971).1In addition, there are practical implications of the phenomenon as well. For example, in everyday tasks, such as reading, we know that information is primarily taken in during fixations (Erdmann & Dodge, 1898, cited in Woodworth & Schlosberg, 1954Latour, 1962;Yarbus, 1967). Eye movements are important, of course, in determining the rate of reading and the sequence of fixations. Clearly, however, mechanisms other than eye movements must be involved in making spatial-to-temporal conversions on information taken in during a single fixation. [F...