2022
DOI: 10.1038/s41598-022-25627-y
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Visual imagery skills and risk attitude

Abstract: Several of Kahneman and Tversky’s seminal works in the 1970s found evidence of the importance of framing in decision making under risk. They hypothesized that imaginability (visual imagery ability) may play an important role in the evaluation of subjective probabilities. However, the impact of visual imagery ability on choice under risk has not yet been explored. This is the main purpose of our study. In an online experiment, we collected participants’ visual imagery ability using the Vividness of Visual Image… Show more

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“…We normalized the VVIQ measure to the unit interval, applying a linear transformation so that 0 is the lowest score and 1 is the highest score (Thaler et al, 2014; Zeng et al, 2022). Thus, a summed score X on the scale between 32 and 160 is recorded as VVIQ = (X − 32)/160 in our results.…”
Section: Methodsmentioning
confidence: 99%
“…We normalized the VVIQ measure to the unit interval, applying a linear transformation so that 0 is the lowest score and 1 is the highest score (Thaler et al, 2014; Zeng et al, 2022). Thus, a summed score X on the scale between 32 and 160 is recorded as VVIQ = (X − 32)/160 in our results.…”
Section: Methodsmentioning
confidence: 99%