Visual Media in a Conceptual Framework for the Acquisition of Knowledge

Pupils’ Perceptions of Topics in Educational Broadcasts: a case study

“…Chaffee et al, 1970). Jamieson (1973), however, was among those who called for a type of evaluation which encompassed a variety of ETV's educational functions and which considered a range of different kinds of cognitive responses, such as decision-making and the judgment of data. The Bullock Report (1975) recommended evaluation aimed at determining such effects as interest; increase of knowledge or skill; the means by which all children, despite individual differences, may benefit from ETV; and the ways in which viewer response and programme effectiveness may differ according to teacher influence and approach.…”

Study of Communication

“…The natural need to justify the application of expensive machinery in evaluative terms has itself been partly responsible for a greater awareness not only of the skills needed for ETV's usage (see reviews by Jamieson, 1973;Baggaley, 1973), but also of its power as a tool for studying the ways and means of communication itself. Simply as a recording device, television enables us to observe aspects of behaviour more exactly than ever before.…”