Visual Methods in Social Research

Banks, Marcus

doi:10.4135/9781473921702

Cited by 299 publications

(134 citation statements)

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“…All visual materials are socially embedded regardless of their forms or their producers and audiences (Banks, 2001). Thus, foregrounded in works that employ visual materials is the assumption that to compose a holistic story of the studied context, researchers must construct, deconstruct and reconstruct the scene as well as connect the captured with the uncaptured.…”

Section: Describes It Asmentioning

confidence: 99%

“…In other words, instead of solely focusing on analyzing the photo or the video, i.e. mechanically reproduced visual materials, researchers are charged with the more critical task of also being aware of the influence of subjectivity, authorship, spectatorship and representation (Banks, 2001;Lapsley and Westlake, 2006). Indeed, as Banks (2001) has observed, visual materials carry multiple meanings because of the varied backgrounds and experiences of its interpreters and its audience members.…”

Section: Describes It Asmentioning

confidence: 99%

“…mechanically reproduced visual materials, researchers are charged with the more critical task of also being aware of the influence of subjectivity, authorship, spectatorship and representation (Banks, 2001;Lapsley and Westlake, 2006). Indeed, as Banks (2001) has observed, visual materials carry multiple meanings because of the varied backgrounds and experiences of its interpreters and its audience members. Multivocality, the ability to communicate multiple narratives, is therefore, a key characteristic of visual materials (Banks, 2001).…”

Section: Describes It Asmentioning

confidence: 99%

“…Indeed, as Banks (2001) has observed, visual materials carry multiple meanings because of the varied backgrounds and experiences of its interpreters and its audience members. Multivocality, the ability to communicate multiple narratives, is therefore, a key characteristic of visual materials (Banks, 2001).…”

Section: Describes It Asmentioning

confidence: 99%

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Visualizing community pride: engaging community through photo- and video-voice methods

Prasad

Smith

et al. 2019

QROM

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Purpose The purpose of this paper is to consider the potential of visual (i.e. non-textual) research methods in community-based participatory research. Design/methodology/approach The authors draw on a case illustration of a photo- and video-voice campaign involving rural communities in British Columbia, Canada. Findings The authors find that visual research methods, in the form of photo- and video-voice campaigns, allow participants to form ties between their community and the broader sociocultural, natural and political milieu in which their community is located. The authors highlight the benefits of using such methodological approaches to capture an emic perspective of community building. Originality/value The contribution of this study is twofold. First, this study uses a photo- and video-voice campaign to showcase the role of visuals in articulating community pride – that is, how locals construct identity – and a sense of belongingness. Second, by focusing its analytical gaze on the idea of “community,” this paper revisits the importance of active involvement of research participants in the execution of empirical studies. Ultimately, the authors urge organization and management studies scholars, as well as those working in the social sciences more broadly, to further explore the value of innovative community-based research approaches in future work.

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Section: Describes It Asmentioning

confidence: 99%

Section: Describes It Asmentioning

confidence: 99%

Section: Describes It Asmentioning

confidence: 99%

Section: Describes It Asmentioning

confidence: 99%

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Visualizing community pride: engaging community through photo- and video-voice methods

Prasad

Smith

et al. 2019

QROM

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“…Visual and audio prompts elicit not only what participants see or hear but also what they think about and feel when they interact with the prompt (Banks 2001). Thus, these exercises offer glimpses not only into what children see and hear when they consider sounds and images symbolizing different aspects of Israeli culture and society but also how they interpret what they see and hear.…”

Section: Elicitation Exercisesmentioning

confidence: 99%

From the Mouths of Children: Widening the Scope and Shifting the Focus of Understanding the Relationships Between American Jews and Israel

Zakai

2019

Cont Jewry

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Scholars have spent considerable effort to uncover and explain the unique ways that contemporary American Jews think and feel about Israel, yet the voices of American Jewish children have been conspicuously absent from most research. American Jewish children-like the adults in their lives-have beliefs, opinions, and thoughts about Israel and its role in American Jewish life. This article makes two distinct yet interrelated arguments about the role of children in research on contemporary American Jews. The first is that children ought to be included in research about American Judaism. Second, the inclusion of children in research both widens the scope and shifts the focus of understanding American Jewish relationships to Israel. Children's participation in research demonstrates how American Jews develop relationships with Israel over the course of a lifetime. In addition, the methodological approaches that allow for the inclusion of children in research shift the focus of understanding away from a "deficit model" that measures participants' knowledge and connection against an existing ledger, and towards an "inventory model" that takes stock of participants' cognitive and emotional warehouses. This shift is essential for understanding what Israel means in the lives of American Jews of all ages.

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Visual Research Methods

Lobinger

2017

The International Encyclopedia of Communication Research Methods

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Visual communication research is a vivid research field that has recently developed a broad and multifaceted methodological repertoire. In this regard, two different kinds of “visual methods” can be differentiated: Quantitative and qualitative visual methods that are used to examine visual media content, on the one hand, and visual methods using visuals for research purposes and in research settings, on the other. While the former are mainly relevant for the field of visual communication research, the latter represent approaches whose analytical potential can be fruitfully exploited by media and communication research in general.

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Visual Methods in Social Research

Cited by 299 publications

References 0 publications

Visualizing community pride: engaging community through photo- and video-voice methods

Visualizing community pride: engaging community through photo- and video-voice methods

From the Mouths of Children: Widening the Scope and Shifting the Focus of Understanding the Relationships Between American Jews and Israel

Visual Research Methods

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