Visual Representation of Change in Vegetation Area of Dehradun, Uttarakhand, India using Normalized Difference Vegetation Index (NDVI)

This chapter explores how blockchain technology enhances transparency and traceability in circular supply chains, addressing challenges like fraud and inefficient tracking. By providing real-time, immutable data on product lifecycle and sustainability claims, blockchain fosters consumer trust in ethical sourcing. Through industry case studies, the chapter examines blockchain's impact on shaping responsible consumer behavior and its integration with digital platforms for promoting sustainability.

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Behavioural Economics and the Rise of Sustainable Investments

Pant,

Mishra

2024

Advances in E-Business Research

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This shift in financial decision-making, influenced by behavioural economics and sustainable investment, is a significant and crucial development. Understanding how cognitive biases, social preferences, and psychological factors impact investor behaviour in the context of ESG and impact investments is of utmost importance. This understanding can explain why investments often deviate from sustainability. We can gain insights into these deviations by analyzing present bias, loss aversion, and herd behaviour. The chapter delves into the types of nudges, such as framing effects and default options, that can guide financial decisions towards sustainability. The chapter uses global and local case studies, such as India's emergence in green bonds and ethical funds, to illustrate that behavioural economics not only explains but also drives the trend towards responsible investing. It concludes by offering insights into how policymakers, financial institutions, and corporations can leverage behavioural insights to promote long-term sustainable investments.

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Visual Representation of Change in Vegetation Area of Dehradun, Uttarakhand, India using Normalized Difference Vegetation Index (NDVI)

Cited by 3 publications

References 10 publications

Analysis of Metropolitan Land Use Classification for Agriculture, Forest, and River Beds: A Case Study of Dehradun, Uttarakhand, India

Analysis of Metropolitan Land Use Classification for Agriculture, Forest, and River Beds: A Case Study of Dehradun, Uttarakhand, India

Blockchain Innovations for Transparency and Traceability in Circular Supply Chains

Behavioural Economics and the Rise of Sustainable Investments

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