Visual Rhetoric in Visual Communication: Theory and Concepts in Public Service Announcements Advertising Campaign

Alim, Muliyati Mat; Rahim, Rushana Sulaiman @ Abd

doi:10.6007/ijarbss/v11-i9/11066

Cited by 4 publications

(1 citation statement)

References 8 publications

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“…A dove, for instance, represents serenity, and a heart, love and devotion. Advertisers use symbols to communicate more effectively by drawing on their societal or global connotations (Alim & Rahim, 2021). Iconography is the use of recognizable visual components or symbols that are connected to a specific theme or concept (Lu et al, 2020).…”

Section: Importance Of Iconography and Symbolismmentioning

confidence: 99%

Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance

Chatterjee,

Parihar

2023

Vista

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The complicated interrelationship between advertising and visual culture is the subject of this research paper. It demonstrates the significant influence of visual culture on advertising and vice versa by investigating the historical history, theoretical foundations, and modern advertising practices. This research study offers important insights into the comprehensive nature of advertising and its role in influencing current visual culture through an exhaustive analysis of case studies and academic literature. The paper navigates through the evolutionary trajectory of advertising, spanning historical roots to contemporary paradigms, elucidating its symbiotic association with visual culture. The exploration encompasses an array of visual tools wielded by advertisers — ranging from imagery, symbols, aesthetics, and semiotics — highlighting their strategic deployment to engage audiences and manipulate cultural perceptions. Examining the moral issues raised by the persuasiveness of visual communication in advertising is at the heart of this study. This research examines visual persuasion's ethical ramifications and societal effects, critically evaluating its influence on forming collective awareness. Resorting to an extensive array of scholarly works and case studies, this study sheds light on the ever-changing advertising landscape. It examines cases in which advertising campaigns have left a lasting impression on visual culture with great care, demonstrating these media's significant impact on modern society. Essentially, this work unravels the complex relationship between advertising and visual culture, operating as a complete storehouse of information. It provides a deeper knowledge of how advertising shapes and is shaped by the visual world of our times, laying the groundwork for understanding the complex dynamics.

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Section: Importance Of Iconography and Symbolismmentioning

confidence: 99%

Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance

Chatterjee,

Parihar

2023

Vista

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Public Art Design Practice under Visual Communication Design

Huang,

Hao,

Jin

2024

Applied Mathematics and Nonlinear Sciences

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The expansion of visual communication design in public art makes the scope of visual communication wide. This new art form reflects the cross and integration of disciplines but also makes the form of public art in our life richer, and people can get more beautiful enjoyment. Research on the fractal algorithm in the escape time algorithm studied the Julia set in different function conditions of the fractal graph of the change and the function of different indices of the joint. The fractal graph obtained a colorful, more tense structure. Subsequently, it is applied to public art design, and after testing its performance, the fractal design of visual communication is combined with the IPA model to explore the practical effect of the fractal design in public art design. The results show that the improved fractal algorithm proposed in this paper increases the pattern generation rate from 61.5% to 92.6%. The fractal dimension measurement of 15 typical batik patterns shows that more than 85% of the batik patterns have an average value of more than 15000.

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Analysis of Advertisement Strategies and Effectiveness Oatly as a Case Study

Chen¹

2022

Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Advertisements are increasingly used by companies to attract consumers and persuade them to make purchases. Oatly is one of the most successful companies using advertisement techniques. This paper is aimed at analyzing Oatly's advertisement strategies and effectiveness using different subject knowledge and related theories. The significance of the study is to summarize some of the central theories in advertising and apply the integrated literature framework in the case analysis. This process provides evidence for established theory and support for practical cases, and also provides references for future advertisement designs. In the case that the paper analyses, Oatly company's advertisement has achieved awareness, comprehension, conviction, and action successfully using rhetoric communication in advertisements.

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Visual Rhetoric in Visual Communication: Theory and Concepts in Public Service Announcements Advertising Campaign

Cited by 4 publications

References 8 publications

Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance

Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance

Public Art Design Practice under Visual Communication Design

Analysis of Advertisement Strategies and Effectiveness Oatly as a Case Study

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