Visual Storytelling of Infographic Design in News Media: A Comparative Study on Online Media Platforms in Indonesia

Abstract

One of the most emerging methods employed by news media platform to present interesting information is through infographic design. Infographic is a form of storytelling which contains graphs, images and/or illustrations that can be accompanied with narration. In the context of visual or pictorial news, infographics not only display visuals, but also contain data, facts, and reflective reality. The presence of infographics in news platform is to clarify information and condition the readers on the actual event through visual storytelling. This study is intended to elaborate how the visual storytelling style used by online news platform in Indonesia in news delivery through infographics. The infographics were studied comparatively and reviewed how certain storytelling styles carried out through the depth of informative visual forms.

Indonesian online news and digital culture: a media ecology perspective

“…This storytelling approach primarily targets young audiences and readers from the intellectually middle class (Nur, 2018). Other Indonesian online news outlets such as Tempo, Kompas, Mojok, and Detik.com have also utilised infographics to attract a younger audience on digital platforms (Sukardani & Setianingrum, 2019).…”