In this work we present a system to encode location based information extracted from a media collection (the Flickr tagging system) into a single 2D physical label. This information is clustered by using locations metadata (geotags) and key-words (tags) associated to pictures. Our system helps two types of users: the user authoring the physical label and the final user who retrieves up-to-date information scanning the label with his/her camera phone. Preliminary results for a given seed word (the tag Napoli) on 3000 photographs are presented, together with some ad-hoc weighting factors that help in finding significant pictures (representing places) that can be associated to a specific area.