Existing research has demonstrated that individuals can direct their attention to valuable information in both working memory and long-term memory tasks. However, it is currently unclear whether prioritising an item for a working memory task automatically translates into a boost at long-term memory. This was examined in a pair of experiments using relatively short (250ms per item; Experiment 1) and longer (500ms per item; Experiment 2) encoding times. Participants first completed a visual working memory task, in which they were presented with series of photographs of everyday objects. Following a brief delay (1000ms), they completed a 4-alternative forced choice test. Prior to encoding, participants were informed of the point values associated with each item. In some trials, participants were informed that the first item presented was worth more points than the rest. In other trials, they were informed that all items were equally valuable. After a filled delay, participants completed a surprise long-term memory task. At working memory, a value effect was reliably observed, and there was also some evidence of faster response times for the high value information. There was little evidence of automatic continuation into long-term memory, with any observed effect dependent on the item originally being tested in the working memory phase. Thus, the benefits of attentional prioritization in working memory do not always translate into longer term performance. More broadly, this provides further evidence that manipulations that enhance working memory performance do not necessarily enhance long-term memory.