“…Additionally, most applications of eye tracking concentrate in improving the standard layout and design of Web pages that can influence user's visual processing (Russell, 2005). Besides, eye tracking and usability evaluation studies try to investigate and understand user behaviour (Freedman, 1984;Jacob, 1991Jacob, , 1995Lohse & Johnson, 1996;Rayner, 1998;Russo & Leclerc, 1994;Sanders, Simmons, & Hofman, 1979) with an increasing interest to Web page performance (Granka, Joachims, & Gay, 2004;Jay, Stevens, Glencross, & Chalmers, 2006;McCarthy, Sasse, & Riegelsberger, 2004;Outing & Ruel, 2006). The idea that user' features such as cognitive abilities and personality are affecting the effectiveness of information visualization techniques is continuously growing.…”