One of the central goals of Walden Fellowship, Inc. is to interest new people in the science of behavior, how it can contribute to quality of life, and in becoming involved in related activities. An important group to reach in these efforts, as Skinner clarified in Walden Two (1948), are students and recent graduates who may be searching for ways that they can make a difference. First, the author discusses first efforts to interest graduate social work students in cultural design through the development of a new course in community organization and community practice, then presents examples of work produced in the course, and lastly describes initial successes in recruiting new behaviorists through the course. KEY WORDS: Cultural design, teaching behavior analysis, contingency diagrams.