Visualizing the Rhetorical Presidency: Barack Obama in the Situation Room

McFarlane, Megan D.

doi:10.1080/15551393.2015.1105105

Cited by 12 publications

(4 citation statements)

References 17 publications

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“…Through their wider distribution, they can also create a sense of collective political identity, for example through connective witnessing (Mortensen 2015) and an embodied collectivity (Pantti 2013), thereby amplifying political messages or protest events (Papacharissi 2016;Valaskivi and Sumiala 2023). While politicians may invest effort in harnessing visual forms of communication to affect the way the public perceives them, whether by creating a powerful, authoritative image (Lalancette and Raynauld 2019;McFarlane 2016) or a channel for personalised connection with their supporters (Farkas and Bene 2021), private individuals may also employ visuals for creating awareness and grouping people around a specific cause (Rovisco and Veneti 2017).…”

Section: Visual In Politics and Protest Researchmentioning

confidence: 99%

Special Issue on Methods in Visual Politics and Protest

Özkula,

Divon,

Schlussel

et al. 2024

jdsr

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This special issue draws together five articles in the arena of methods in visual politics and protest. It addresses three core methodological challenges across the research process (data access, collection, analysis, visualisation: the proliferation of visually oriented platforms, the emergence of novel visual practices, and the increasing application of digital methods. Their key contributions lie in the development of mixed visual methods approaches, new techniques for constructing and curating visual datasets, and methodological explorations of visual anti-publics.

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Section: Visual In Politics and Protest Researchmentioning

confidence: 99%

Special Issue on Methods in Visual Politics and Protest

Özkula,

Divon,

Schlussel

et al. 2024

jdsr

View full text Add to dashboard Cite

show abstract

“…In a similar vein, Gronbeck argues that “the secondary age of orality” requires presidents to use not only “the right words, but to be well‐positioned, well‐timed, well‐tuned, and well‐framed visually” (1996, 42). In fact, it is impossible to tell the story of the global rhetorical presidency without considering the multifaceted nature of presidential performance (Edelman 1964, 1988; Erickson 2000; Gronbeck 1996; Hart 1987; Jamieson 1988; McFarlane 2016; Scacco and Coe 2016, 2021).…”

Section: Conclusion(s)mentioning

confidence: 99%

The Rise of the Global Rhetorical Presidency

Prasch¹

2021

Pres Stud Q

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I introduce the concept of the global rhetorical presidency to account for a fundamental shift in U.S. presidential rhetoric and foreign policy, one that emerged at the dawn of the twentieth century. As the nation redirected impulses of westward expansion, manifest destiny, and settler colonialism to the rest of the world, U.S. presidents traveled beyond the nation's own borders to speak on the international stage. Through these acts of going global, chief executives sought to extend the United States' military, political, and psychological influence in various geopolitical regions and nation‐states, expand presidential power in foreign affairs, and elevate the United States’ image and position at home and abroad. The global rhetorical presidency also illuminates how U.S. presidents deploy the constellation and coalescence of five specific elements—body, place, image, audience, and circulation—to create and contribute to conditions of globalization, address audiences foreign and domestic, and rally international public opinion.

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“…On May 2, 2011, a photo of Obama and his team of advisers monitoring the Ben Laden raid from the White House Situation Room was widely circulated online and offline. 3 While the picture can be interpreted in different ways, some argue that it pushed three main themes: “a Black man as ‘protector in chief,’ women now at the center of power, and Obama getting ‘swagger’” (McFarlane, 2016, p. 9; see also Kennedy, 2012; Marland, 2012). Obama’s predecessor, President George W. Bush, also leveraged visuals to shape how the public perceived him on the campaign trail as well as his Presidency, albeit much less through online media channels than his successor (Mayer, 2014; Verser & Wicks, 2006).…”

Section: Unpacking Visual Political Communication In the Digital Medimentioning

confidence: 99%

“… 3. This picture became the most-viewed image on the photo-sharing platform Flickr (1.4 million views in the first 24-hour window following its release; McFarlane, 2016). …”

mentioning

confidence: 99%

The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics

Lalancette

Raynauld

2017

American Behavioral Scientist

241

118

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This article explores dynamics of online image management and its impact on leadership in a context of digital permanent campaigning and celebrity politics in Canada. Recent studies have shown that images can play a critical role when members of the public are evaluating politicians. Specifically, voters are looking for specific qualities in political leaders, including honesty, intelligence, friendliness, sincerity, and trustworthiness, when making electoral decisions. Image management techniques can help create the impression that politicians possess these qualities. Heads of governments using social media to capture attention through impactful images or videos on an almost daily basis seems like a new norm. Specifically, this article takes interest in Justin Trudeau’s use of Instagram during the first year immediately following his election on October 19, 2015. Through a hybrid quantitative and qualitative approach, we examine how Trudeau and his party convey a specific image to voters in a context of permanent and increasingly personalized campaigning. We do so through an analysis of his Instagram feed focusing on different elements, including how he frames his governing style visually, how his personal life is used on his Instagram to support the Liberal Party of Canada’s values and ideas, and how celebrity culture codes are mobilized to discuss policy issues such as environment, youth, and technology. This analysis sheds light on the effects and implications of image management in Canada. More generally, it offers a much-needed look at image-based e-politicking and contributes to the academic literature on social media, permanent campaigning, as well as celebrity and politics in Canada.

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Visualizing the Rhetorical Presidency: Barack Obama in the Situation Room

Cited by 12 publications

References 17 publications

Special Issue on Methods in Visual Politics and Protest

Special Issue on Methods in Visual Politics and Protest

The Rise of the Global Rhetorical Presidency

The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics

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