Cambridge Handbook of Open Strategy 2019
DOI: 10.1017/9781108347921.013
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Visuals in Open Strategy

Abstract: Visuals are increasingly central to what organizational actors do inside and outside their firms, for example with the growing use of visualization tools, big data analytics, presentations, visuals in social media and video conferencing dominating modern strategy analysis. In this chapter we argue that investigating the role of such visuals can enrich our understanding of strategizing and open strategy in particular. We show how the use of visuals relates to the two key dimensions of transparency and inclusion… Show more

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Cited by 5 publications
(10 citation statements)
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“…However, running workshops with diverse members of an organization might imply adjustment, for instance, in terms of language. Furthermore, it has been argued that the use of visuals might open up the opportunity to communicate and engage with much less strategically informed actors, such as shop floor workers or other stakeholders (Paroutis and Knight 2019).…”
Section: Discussionmentioning
confidence: 99%
“…However, running workshops with diverse members of an organization might imply adjustment, for instance, in terms of language. Furthermore, it has been argued that the use of visuals might open up the opportunity to communicate and engage with much less strategically informed actors, such as shop floor workers or other stakeholders (Paroutis and Knight 2019).…”
Section: Discussionmentioning
confidence: 99%
“…Graphic representations support the strategic planning process (Eppler and Platts, 2009), help to map strategic consensus (Tarakci et al. , 2014), and support transparency and inclusion in open strategy contexts (Paroutis and Knight, 2019). The use of visualizations enhances strategy tools in their interactive role to facilitate creativity, meaning, discourse and knowledge creation and sharing in strategizing (Jarzabkowski and Kaplan, 2015; Knight et al.…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…Over the last years, knowledge visualization has become an emerging area of research and has received more and more attention in managerial decision making (Moretto et al, 2022;Schiuma et al, 2022). Graphic representations support the strategic planning process (Eppler and Platts, 2009), help to map strategic consensus (Tarakci et al, 2014), and support transparency and inclusion in open strategy contexts (Paroutis and Knight, 2019). The use of visualizations enhances strategy tools in their interactive role to facilitate creativity, meaning, discourse and knowledge creation and sharing in strategizing (Jarzabkowski and Kaplan, 2015;Knight et al, 2018;Paroutis et al, 2015;Pfister and Eppler, 2012).…”
Section: Calibration Of Knowledge and The Promise Of Visualizationsmentioning
confidence: 99%
“…This projected vulnerability may assist in making strategists more approachable to stakeholders whom they rely on in strategizing. But it may also have negative consequences if this discourse excludes them from the visible recognition (Paroutis & Knight, 2019), intuitive decision-making (Crossan, Lane, & White, 1999), and popular participation (Mirabeau & Maguire, 2014) that are important elements of strategy work in other studies. This contribution also further elaborates the finding of Mantere and Whittington (2020), which questions the unproblematic treatment of hierarchical position in prior studies.…”
Section: Powerlessness Of Elite Strategists: Limits Within Elite Disc...mentioning
confidence: 99%