“…The We-Touch condition showed a significantly larger amplitude compared to all the other conditions (Self-Touch, Surface Touch, and No-Touch), while among those, no significant difference was detected. Considering that ADM was not directly involved in the action ( Ali et al, 2023 ), this finding confirms that affective touch may have a more pervasive influence compared to other types of touch, aligning with the idea that the brain is hardwired around social dimensions ( Dunbar, 2010 ), and that, social cues and contexts are processed as exceptionally influential information ( Souza et al, 2012 ; Grichtchouk et al, 2022 ). Affective touch is mediated by a specialized sub-modality of touch, the c-touch system ( McGlone et al, 2014 ), and fMRI evidence suggests that social touch is associated with widespread neural activity ( Boehme et al, 2019 ).…”