The primary source of vitamin D is through synthesis in the skin, following exposure to sunlight containing ultraviolet B (UVB) radiation. Supply through skin exposure can be supplemented by the diet, but there are relatively few dietary sources, especially those which provide a large amount of vitamin D per serving. Research into the effects of vitamin D status in different population groups has become an increasingly popular topic. The current interest surrounding vitamin D research in sport remains focused on the potential ergogenic effects of vitamin D on physical performance. However, the relationship between vitamin D (dietary intake and status) and musculoskeletal health in university athlete cohorts residing at higher latitudes (>40°N) remains underinvestigated. Within this review, the possible physiological roles that vitamin D may play within sport performance for recreational and professional athletes, as well as military recruits, will be discussed. The focus will be on muscular strength, cardiovascular health and the incidence of illness, including upper respiratory tract infections. Specifically, the effect that vitamin D deficiency {defined as a plasma/serum 25‐hydroxyvitamin D [25(OH)D] concentration of <25 nmol/l} may have on musculoskeletal health, including the incidence of stress fractures, is discussed. The review also seeks to highlight avenues for future research within vitamin D and sport, in particular for populations residing at higher latitudes (>40°N) where wintertime vitamin D deficiency is prevalent. It is hoped that this review will help to raise the awareness of the importance of existing advice in the UK for the avoidance of vitamin D deficiency and international vitamin D guidelines (such as in the US) on the achievement of vitamin D sufficiency [serum 25(OH)D >50 nmol/l] for optimum health and performance in athletes, both professional and recreational.