Viticulture, Wine Production, And Agriculture In Armenia: Economic Sectors In Transition

Scannell, Nancy J.; Newton, Judy G.; Ohanian, Rubina

doi:10.19030/jabr.v18i4.2125

Cited by 3 publications

(3 citation statements)

References 2 publications

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“…As many Caucasian countries, Armenia has a longlasting history in winemaking which was heavily influenced by the country's membership within the Soviet Union until 1991 [14,16,17]. Before becoming part of the Soviet Union, Armenia produced mainly wine and table grapes.…”

Section: Development Of the Armenian Wine Industrymentioning

confidence: 99%

“…Most of the research is focused on developing towards the production of stable quantities and higher quality, accompanied by increased exports and domestic consumption in Armenia as well as wine tourism [6,16,17,[24][25][26]31,34,35]. However, scholars have not paid much attention to the market structures as a whole.…”

Section: Development Of the Armenian Wine Industrymentioning

confidence: 99%

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The competitive landscape in transitioning countries: the example of the Armenian wine industry

Bitsch

Richter

Hanf

2022

WEP

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Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must have been interested in entering the market, due to fewer market participants, i.e. processors and retailers, but numerous farmers are engaged in the commodity production. This had provoked relatively high profitability for downstream firms acting on the local market and likely increased the market competition. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been exemplarily chosen as its wine industry is emerging and represents a key sector in the Armenian agri-food industry. Similar cases exist in other transitioning and developing countries. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.

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Section: Development Of the Armenian Wine Industrymentioning

confidence: 99%

Section: Development Of the Armenian Wine Industrymentioning

confidence: 99%

The competitive landscape in transitioning countries: the example of the Armenian wine industry

Bitsch

Richter

Hanf

2022

WEP

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“…His goal was to improve the Soviet morale, to reduce the expenses and deaths due to high alcohol consumption. Many old vineyards were cut off or removed to reduce the production of alcoholic beverages [32]. Figure 3 gives an overview of the wine production from 1971 to 2017.…”

Section: Background Information: Armenian Wine Industrymentioning

confidence: 99%

Including Smallholders with Vertical Coordination

Bitsch¹,

Atoyan²,

Richter³

et al. 2021

Agricultural Economics

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The current chapter demonstrates an application of the theoretical framework of vertical coordination, more specifically the application of contracting in productive partnerships, to integrate smallholders into the value chain of a specialised crop. The aim of the chapter is to derive implications for industry participants on how to integrate smallholders with vertical coordination. Therefore, we take a closer look on vertical coordination and contracting in productive partnerships. We have taken the value chain of brandy production in Armenia and used the Yerevan Brandy Company (YBC) to perform our case study, with which we can analyse vertical coordination mechanisms used by the company. Further, we want to identify factors that drive processors and smallholders to enter into contracts. Qualitative interviews were conducted with the YBC, their grape suppliers, as well as experts from related fields. We analysed the data with a qualitative content approach. Results show that the YBC uses different measures of vertical coordination, i.e., contracts and farm assistance in the form of consultancy and input supply. The company tends to use production contracts rather than pure marketing contracts, as it is actively engaged in the production process. The use of contract farming is beneficial for both the processing company and the smallholders.

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