To begin at the beginning, what do we mean by the term 'sport and exercise psychology'? Sounds straightforward but the term can mean many different things to different people. To a coach or athlete it may refer to the actions of a 'Mr Motivator' who is brought in to help the team or individual 'psych up' for an important game. To a sport scientist it may describe that branch of the discipline that focuses on the brain and central nervous system and their influence on sports' performance. To a health psychologist it may be defined as the psychology of physical activity in general. To a clinical psychologist it may mean particular therapeutic interventions associated with physical activity. To a sport and exercise psychologist the term may describe a subdiscipline of psychology that applies psychological theories and methods to an understanding of physical exercise in general and competitive sport in particular. Each working definition is appropriate for its own target audience. Some focus on practical application, some highlight professional concerns while others consider the subdiscipline in its entirety. At the very least the diversity of interpretations should immediately alert us to an appreciation of the disparate sources of influence and the broad church which is now known as sport and exercise psychology (Feltz and Kontos, 2002).A related question which then springs to mind is who is it for? Again, the answer you find will depend entirely on who you ask. According to some, its primary audience should be those who actually take part in sport. To others, sport and exercise psychology should feed the disciplines and professions associated with sport and exercise science or perhaps applied psychology. Others would argue it should not be 'for' anyone in particular but should aim to advance scientific knowledge as a noble end in itself. Once more, there is no simple answer to the question posed but to restrict ownership to any single constituency is not likely to help the subdiscipline develop. Instead there may be a need to adopt a more flexible and pragmatic approach, arguing that work, whether applied or academic, can be tailored to meet the needs of a variety of potential users both inside and outside the world of sport.As to where this enterprise first began, it is often said that there is nothing