Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan

Kubo, Takahiro; Shoji, Yasushi; Tsuge, Takahiro; Kuriyama, Koichi

doi:10.1016/j.ecolecon.2017.07.032

Cited by 31 publications

(40 citation statements)

References 25 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…When individuals are presented with information on the donation amount of previous donors their donation amount increases (for example Alpizar, Carlsson, & Johansson-Stenman, 2008a;Bekkers, 2012;Edwards & List, 2013;Martin & Randal, 2008;Shang, Croson & Reed, 2012;van Teunenbroek, 2016;van Teunenbroek et al, 2020). Only three studies (Croson & Shang, 2008;Kubo, Shoji, Tsuge, & Kuriyama;Meyer & Yang, 2015) that examined effects of social information (reviewed by van Teunenbroek et al, 2019) reported a negative effect on the individual donation amount. Four studies (Catt & Benson, 1977;Croson & Shang, 2013;Murphy, Batmunkh, Nilsson, & Ray, 2015;Shang & Croson, 2009) reported no effect: donors donated similar amounts if they did or did not know about the donation of other donors.…”

Section: The Effects Of Social Information In Previous Studiesmentioning

confidence: 99%

Follow the crowd: Social information and crowdfunding donations in a large field experiment

Teunenbroek¹,

Bekkers²

2020

JBPA

View full text Add to dashboard Cite

Purposely guiding human decision making with a discrete suggestion, ‘nudging’, is increasingly popular. One particularly promising nudge is to provide decision makers with information about the decisions of others, also referred to as social information. Social information is often applied in fundraising campaigns to increase individual donations. A discrete suggestion such as the donation amount of others can result in donors donating similar amounts. We examined effects of social information in a relatively new context, namely crowdfunding. Crowdfunding is a new online fundraising tool. Our study, based on a large natural field experiment (n = 24,070), tests to what extent social information affects online donation behavior and how its effects vary throughout the duration of a campaign. We show that social information increases the individual donation amount by 17%, which is close to the average of 14% found in previous studies. However, social information did not attract more donors: the participation rate was not affected. Our study is the first to pinpoint the stage of the funding campaign at which the effect of social information is most pronounced. We found that social information is most effective in increasing donations at the beginning of crowdfunding campaigns. All materials for this article are available at https://osf.io/epuj6/.

show abstract

Section: The Effects Of Social Information In Previous Studiesmentioning

confidence: 99%

Follow the crowd: Social information and crowdfunding donations in a large field experiment

Teunenbroek¹,

Bekkers²

2020

JBPA

View full text Add to dashboard Cite

show abstract

“…The strength of the effect on the individual donation amount varied: for example, 12% (Bekkers, 2012;Croson & Shang, 2013;, 14% (Shang & Croson, 2006), 16% (Van Teunenbroek & Bekkers, 2018), and 18% (Alpizar et al, 2008a(Alpizar et al, , 2008b; other studies reported no effects (Catt & Benson, 1977;Kubo et al, 2018;Murphy et al, 2015; or even negative effects on the donation amount Meyer & Yang, 2016). While Shang and Croson (2009) found that donors to a US radio campaign donated more after they had heard previous donors' donation amounts, Murphy and colleagues (2015) could not replicate their findings using a similar experiment with donors to a radio campaign in Alaska.…”

Section: General Overviewmentioning

confidence: 99%

“…Martin & Randal, 2008;van Teunenbroek, 2016;Van Teunenbroek & Bekkers, 2018;Vesterlund, 2003). In contrast to these findings, other studies reported no effects (Catt & Benson, 1977;Kubo, Shoji, Tsuge, & Kuriyama, 2018;Murphy, Batmunkh, Nilsson, & Ray, 2015; or even negative effects, meaning that social information decreased rather than increased charitable giving Meyer & Yang, 2016). The use of social information, therefore, instead of increasing donations, could prove to be costly for practitioners.…”

mentioning

confidence: 98%

Look to Others Before You Leap: A Systematic Literature Review of Social Information Effects on Donation Amounts

Teunenbroek

Bekkers

Beersma

2019

Nonprofit and Voluntary Sector Quarterly

View full text Add to dashboard Cite

People are often influenced by information about other people’s behavior, that is, social information. Social information is frequently used by practitioners hoping to increase charitable giving, while the precise mechanisms through which social information works are unknown. We conducted a systematic literature review of 35 studies reporting on the effects of social information on charitable giving. We show that several studies report no or even negative effects and that a theoretical understanding of social information effects is lacking. We integrate the empirical findings in the wider fields of social psychology and behavioral economics and propose an integrative theoretical model. The model includes four mediators and three moderators that can explain positive and negative effects of social information. This theoretical framework can assist researchers to obtain a deeper understanding of social information and support practitioners in implementing giving tools in donation campaigns.

show abstract

“…Managers should also provide information to visitors about the contributions of other participants and/or the initial amount of government funding (i.e., seed money) to programs. Experimental evidence shows that this information can increase tourist WTP for environmental programs (Kubo et al, 2018).…”

Section: Discussionmentioning

confidence: 98%

Tourist intentions to donate to non-lethal feral cat management at a potential natural World Heritage site in Japan

Mameno

Kubo

2020

Human Dimensions of Wildlife

Self Cite

View full text Add to dashboard Cite

Feral cat management needs cooperation, including financial support, from a variety of stakeholders. We used a payment card approach to investigate the willingness of tourists to donate to non-lethal feral cat management at a potential natural World Heritage site on Amami Oshima Island in Japan. We found that more than 80% of tourists intended to donate funds to non-lethal feral cat management, and the mean willingness to donate was about USD $14 (1374.1 JPY). The rate of participation in the donation was higher than that found in previous studies, and the amount of intention to donate was large enough to support non-lethal cat management. Respondent income and attitudes toward lethal options affected intentions to donate. Those who valued the island farmland also had a higher intention to donate. Our findings provide useful information for the implementation of feral cat management strategies to conserve biodiversity while minimizing conflict.

show abstract

Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan

Cited by 31 publications

References 25 publications

Follow the crowd: Social information and crowdfunding donations in a large field experiment

Follow the crowd: Social information and crowdfunding donations in a large field experiment

Look to Others Before You Leap: A Systematic Literature Review of Social Information Effects on Donation Amounts

Tourist intentions to donate to non-lethal feral cat management at a potential natural World Heritage site in Japan

Contact Info

Product

Resources

About