2023
DOI: 10.1111/ijcs.12921
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Voting decision‐making of low‐income consumers: Literature review and research agenda

Abstract: This review article examines why and how low‐income voters decide to vote for a political candidate. A total of 163 articles in the last 80 years (1944–2023) have been identified through a systematic literature review. Thereafter, the fragmented literature has been organized using a fusion of 3W1H and TCCM (Theory, context, characteristics, and method) frameworks to obtain a comprehensive overview of the low‐income voters' behaviour. Accordingly, the study has explained the voting contexts of poor consumers. B… Show more

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