“…We test this hypothesis among White speakers from Georgia, where older speech patterns include the Southern Vowel Shift (SVS; Labov, 1991; Labov, Ash, & Boberg, 2006). Like Nesbitt, we analyze White speakers, as we do not necessarily expect other ethnic groups’ speech patterns to show the same vowel configurations or to be driven by the same factors (see Farrington, King, & Kohn, 2021; Thomas, 2007, for Black speakers; and Renwick, Forrest, Glass, & Stanley, 2022, for Black speakers from Georgia). Broadly, we hypothesize that the SVS peaked among members of the Baby Boomer generation, and that rapid change away from the SVS began in Generation X, with adoption of the LBMS among the youngest speakers.…”