VR technology and humanitarian crisis: Political ideology and the intention to donate in the case of the Syrian refugee crisis

Abstract

Scholars have studied the role of technology in humanitarian crises and have noted an increase in positive attitudes and behavior. Of interest to us is Virtual Reality (VR). We set out to understand the role of VR technology and its relationships with empathy, sympathy, and donation intention in case of the Syrian refugee crisis. We conducted two experimental studies to examine these relationships, where participants watched “Clouds Over Sidra” a VR film for the United Nations. The participants in the VR condition watched the documentary using VR, while in the non-VR condition, participants watched the documentary on a computer. Our results indicate a complex picture. It seems that VR technology can increase empathy and sympathy in participants, which can lead to a higher intention to donate. However, when we tested the relationship with political ideology as a moderator, empathy did not hold. In a moderated mediation model, we found that VR technology increased sympathy, which led to higher intention to donate. This relationship was moderated by political ideology, such that self-reported liberals scored high on donation intention in both the VR and non-VR groups. However, among conservatives, participants in the VR condition showed higher intention to donate.