The Italian economy is characterised by a large number of microāfirms and small firms and by a longālasting gap between North and South Italy. Therefore, global shocksĀ āĀ such as the Great RecessionĀ āĀ have had a heterogeneous impact at the local level: the collapse in private demand was unequally distributed across different products, services and regions. The aim of this paper, therefore, is to evaluate the impact of the Great Recession on firm's survival for the universe of Italian firms in the light of two relevant indicators: local exposure to crisis and local demand shocks. The results suggest a strong negative impact of local demand shocks on the survival of firms, whereas the degree of exposure to the crisis generally has a weak effect.