“…To test the proposed hypotheses, a self-administered paper and pencil questionnaire, using a scenario-based approach, was applied. Scenarios have long been recognized as particularly suited to marketing ethics research (Hunt & Vitell, 1986) and have been widely used in the business ethics literature (Dietz & Kleinlogel, 2013;Singhapakdi, Vitell, Lee, Nisius, & Yu, 2013;Winterich et al, 2015). Scenarios allow consumer ethical issues to be presented in a concrete and detailed manner, while controlling environmental factors (O'Fallon & Butterfield, 2005), and standardize social and contextual stimuli (Alexander & Becker, 1978), imbuing respondents' answers and decision-making with added realism, and giving researchers access to their attitudes and judgements to ethical decision situations (Trevino, 1992).…”