2023
DOI: 10.1177/15270025231217970
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Wages, Talent, and Demand for NCAA Sport After the Alston v. NCAA Antitrust Case

Shane D. Sanders

Abstract: From the “landmark” Alston v. NCAA antitrust decision, we examine whether the legally hypothesized fan wage-repugnance effect implies procompetitive benefits in NCAA sports output markets via increased output demand from student-athlete wage restriction. In Alston v. NCAA, the Courts took this benefit as given but failed to recognize the empirically-verified relationship between league talent and fan demand. We assume a legally-hypothesized wage-repugnance line exists and present a theoretical output-demand mo… Show more

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