Wahrgenommene Preisfairness bei Revenue Management im Luftverkehr

Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector

“…The instruments of RM need to be viewed separately from the application requirements. According to Friesen and Reinecke [23], there are five instruments of RM (see Figure 1):…”

“…Furthermore, both prices and corresponding capacities are being adjusted to the expectations of the course of booking. This adjustment process is already part of the monitoring process, which records the quality of the optimization process as well as making continuous modifications in price and capacity while reporting in real-time to global distribution systems [23].…”

“…While DP is already an established form of price discrimination in the airline industry, in other sectors there is an inherent risk that customers feel they are being treated unfairly. Based on the behavioral concept of price fairness and with almost perfect price transparency, DP could entail negative word-of-mouth, buying restraints, or even customer rejection [23].…”

“…In summary, the management of the inventory, not of the price, is paramount for RM involving airlines. Dynamic prices are understood to be a consequence of the strict availability allocation of differently priced seat capacities [23,26].…”

“…In this section, we first prove that parking, as a service, meets all the theoretical requirements of RM (based on Kimes [22]). Second, we discuss whether parking, as a sector, has all the instruments available to implement RM [12,23]. Third, we conduct a reality check discussing the major challenges the private sector in Europe faces to apply DP mechanisms.…”