“…The use of understandings of the probable direction of future evolution of software and hardware infrastructures, platforms and technologies to guide innovation (Aerts, Goossenaerts, Hammer, & Wortmann, 2004;Boland Jr. et al, 2007;Brem & Voigt, 2009b;R. G. Cooper, 2011;Hanninen, 2007;Hung & Whittington, 2011;Napier et al, 2011;Romijn & Albaladejo, 2002;Yang & Hsiao, 2009) User Domain Understanding Using understandings of customers' business domain or specialised internal knowledge to drive innovation (Gray et al, 2011;Hanninen, 2007;Igira, 2008;Koc, 2007;Martin, 2011;Mich, Berry, Anesi, & M., 2005;Raasch, 2011;Weterings & Boschma, 2009;Yang & Hsiao, 2009) …”