“…We share others' views that ethics education should prepare students to face ethical challenges on the job (Hill & Stewart, 1999;LeClair, Ferrell, Montuori, & Willems, 1999;VanSandt, 2005;Woo, 2003) and that both ethical reasoning and action potential are desirable outcomes of business education Matherne, Gove, Forlani, & Janney, 2006). Teachers of ethics have reported on the difficulties and challenges with this topic (e.g., Alsop, 2006;Bardoel & Haslett, 2006;Beggs, Lund Dean, Gillespie, & Weiner, 2006;Brady, 1989;Burton, Dunn, & Goldspy, 2006;Harris & Brown, 1988;Jackson, 2006;LeClair et al, 1999;Liedtka, 1992;McCormick & Fleming, 1989;Meisel & Fearon, 2006;Payne, 2006;Piper, Gentile, & Parks, 1993;Smith, Forbes, & Extejt, 1988VanSandt, 2005).…”