This paper deals with a theoretical and numerical study of various viscosity terms in the modified elasto-plastic friction model and their influence on the resulting friction force-torque, transmitted through the contact of the friction clutch. Various simple viscous definitions for fluids considering shear rate dependent viscosity were investigated. The Carreau fluid model was chosen as a basis for the research, since it can describe Newtonian, dilatant, and pseudo plastic fluids. In addition to theoretical investigations, numerical simulations under realistic friction clutch operation conditions were carried out. The results were compared to the results of a validation case for a dry friction clutch simulation using the modified elasto-plastic friction model. This research showed significant differences between various viscosity definitions and revealed the drawbacks of such approach, were simple viscous models were used.In addition to viscosity, calculating the heat generated due to friction and its influence on the contact temperatures are discussed briefly. The basic theory and equations are given along with the directions for future work. The requirements for an accurate temperature calculation in the friction contact are outlined.