War of Ideas: The U.S. Propaganda Campaign in Vietnam

Chandler, Robert W.

doi:10.4324/9780429267321

Cited by 9 publications

(4 citation statements)

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“…This explained why, within the first few days of the PSYOP broadcast, they were reluctant to surrender for fear of being shot by security forces. Previous studies reported that a clear surrender process instructions would improve the probability of compliance (Chandler, 2019;Guszkowski & Hasselt, 2018). This was later rectified through negotiations as the VAT 69 Commandos guaranteed their security if surrendered peacefully.…”

Section: Discussionmentioning

confidence: 99%

The Application of Psychological Operation (PSYOP): A Case Study on The Siege of Sauk

Afkar

2022

MJSSH

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Psychological Operation (PSYOP) is a strategic effort aimed at persuading and manipulating attitudes and behaviours of a target audience. The nature of Psychological Operation inhibits scientific analyses of its capabilities and effectiveness, resulting in scepticism of PSYOPs ability to influence. The current study explores the development of persuasive arguments and effectiveness of security forces’ PSYOP engagement during the Al-Maunah hostage crisis in Sauk, Perak in the year 2000. Through an in-depth interview with a member of the operation, it was identified that security forces employed multiple influence tactics in order to persuade the enemy to surrender. This included exploiting the emotional impact of music, moral appeal through family pleas, and the manipulation of environmental conditions via harassing fire. The findings suggest that factors such as the identification and exploitation of the enemy’s vulnerabilities had contributed to a successful PSYOP. Though not without its flaws, the operation effectively destabilized the enemy and paved the way for a face-to-face negotiation, resulting in the enemy surrendering with minimal casualty. The research overall provides scientific evidence on the effectiveness of PSYOP when executed with sufficient psychological knowledge. The research has implications for understanding the mechanisms of a successful tactical Psychological Operation. This sets a precedent for security forces to evaluate past and future psychological engagements, allowing for a scientifically grounded assessment of Malaysia’s PSYOP capabilities. In general, the research has important implications for developing the general theory of persuasion and contributes to the overall hypothesis of PSYOP in its effectiveness of influencing a target audience.

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Section: Discussionmentioning

confidence: 99%

The Application of Psychological Operation (PSYOP): A Case Study on The Siege of Sauk

Afkar

2022

MJSSH

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“…The Vietnam War was the most exposed conflict in history because the measure of propaganda utilized in the North and South of Vietnam, and in America10. Many kinds of propaganda included parodies of cash utilized in Vietnam, against war music, and numerous trademarks and banners advancing various perspectives of the conflict at that time (Chandler 2020 ).…”

Section: Vietnam War Propagandamentioning

confidence: 99%

A Comparative analysis of War Propaganda

Han

Slosek²

2022

J Stud Res

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This paper analyzes propaganda leaflets in different wars. The importance of propaganda and its use and creation in different wars indicates its significance in terms of success. Every war has used certain different tactics and strategies in wars to win and influence the people through their war strategies and different types of leaflets. Following wars are discussed with their powerful propaganda during the war. For instance, the Korean war propaganda leaflets, German propaganda leaflets, Franco-Prussian War 1870 propaganda leaflets, Vietnam war 1954-75 propaganda, World War I Propaganda, and Spanish American War Propaganda. Propaganda has been used in these wars through different method either through leaflets, posters, music, through women, or yellow journalism etc. diverse impact of different propagandas were witnessed on the civilians and soldiers in these wars. That means that propaganda has remain an important element of war and has its strong crucial role in the winning war.

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“…In modern, total war, the state mobilizes all citizens in the war effort and morale becomes a significant military factor, effectively manipulated and controlled by propaganda as a principal instrument in the national arsenal (Cull, Culbert, and Welch 2003). U.S. increased involvement and escalated airstrikes in North Vietnam allowed communist propagandists to claim that again foreign aggressors were invading the country and call all Vietnamese people to action to save their nation from American imperialism (Chandler 1981). Directive No.…”

Section: Introductionmentioning

confidence: 99%

Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters

Nguyen

2023

Journal of Macromarketing

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How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of Vietnam? Through an interpretive analysis of the iconography and texts found in 141 posters, this study demonstrates four thematic appeals in Vietnamese posters during the Vietnam War: 1/ Emotional appeals (hate and sympathy; pride and indomitability); 2/ Social unity (dedication; allegiance and solidarity); 3/ Authority and leadership; and 4/ Idealized future. The study delivers fresh insights for research in social marketing, communication, art history, political science, and Asian studies.

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War of Ideas: The U.S. Propaganda Campaign in Vietnam

Cited by 9 publications

References 0 publications

The Application of Psychological Operation (PSYOP): A Case Study on The Siege of Sauk

The Application of Psychological Operation (PSYOP): A Case Study on The Siege of Sauk

A Comparative analysis of War Propaganda

Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters

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