Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

Cuddy, Amy J. C.; Fiske, Susan T.; Glick, Peter

doi:10.1016/s0065-2601(07)00002-0

Cited by 1,891 publications

(2,335 citation statements)

References 166 publications

Supporting

110

Mentioning

2,164

Contrasting

Unclassified

Order By: Relevance

“…According to the SCM, societal groups that are perceived as LC-LW can be expected to receive extremely negative responses from members of other groups, including contempt and passive as well as active harmful behavior (Cuddy et al, 2008). So based on the stereotype of their group, the poor are more likely to face negative than supportive behavior.…”

Section: Resultsmentioning

confidence: 99%

“…The results supported the application of the SCM on the Swedish stereotype of the poor, and fit well with earlier findings regarding this stereotype in other countries (cf. Asbrock, 2010;Bye et al, 2014;Cuddy et al, 2008;Durante et al, 2013): The content of the stereotype of poor people consists of relatively low ratings on both competence and warmth (i.e. LC-LW or LC-L/MW), always with a higher rating on warmth than competence.…”

Section: Discussionmentioning

confidence: 99%

“…For example, a social group can be either generally disliked (low competence-low warmth); respected but not liked (high competence-low warmth); or liked but not respected (low competence-high warmth; see e.g. Cuddy, Fiske, & Glick, 2008;Cuddy et al, 2009;Fiske et al, 2002). Groups may also be perceived as "high warm" (HW) and "high competent" (HC), or even as "medium warm, " (MW) and "medium competent" (MC).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The perception of the poor: Capturing stereotype content with different measures

2017

View full text Add to dashboard Cite

Even though Sweden stands out in many ways, with for example a well-developed welfare system, there are some indications that Swedish egalitarianism does not include tolerance for people with low income. The present research concerns the content of the Swedish stereotype of poor people, and examines whether the poor are associated with just as negative traits as they are in other countries. Three different measurement methods were employed to investigate the contents and strength of the stereotype. In Study 1, participants freely associated on the perceived characteristics of Swedish citizens who receive welfare benefits. They also provided ratings of this group on traits related to warmth and competence. Study 2 employed both trait ratings and implicit measures (Single Category-IATs) in order to estimate the strength of the associations between the poor and warmth/competence, respectively. Across the different measures, the poor were associated with low competence and low-medium warmth. This corroborates the findings from previous research related to the Stereotype Content Model in other countries.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The perception of the poor: Capturing stereotype content with different measures

2017

View full text Add to dashboard Cite

show abstract

“…The Behaviors from Intergroup Affect and Stereotypes (BIAS) Map (Cuddy et al, 2007) is an extension of the SCM that links warmth and competence stereotypes to specific behaviors. The BIAS Map predicts that perceptions of competence predict passive (e.g., covert, less intense, avoidant) rather than active (e.g., direct, explicit, overt) behaviors (Cuddy et al, 2007(Cuddy et al, , 2008. The level of perceived competence will predict whether these passive behaviors are harmful or facilitative.…”

Section: Linking the Scm To Discriminatory Behavior Toward Individualmentioning

confidence: 99%

Selection BIAS: Stereotypes and discrimination related to having a history of cancer.

Martinez¹,

White²,

Shapiro³

et al. 2016

Journal of Applied Psychology

View full text Add to dashboard Cite

Although great strides have been made in increasing equality and inclusion in organizations, a number of stigmatized groups are overlooked by diversity initiatives, including people with a history of cancer. To examine the workplace experiences of these individuals in selection contexts, we conducted 3 complementary studies that assess the extent to which cancer is disclosed, the stereotypes associated with cancer in the workplace, and discrimination resulting from these stereotypes. In a pilot study, we surveyed 196 individuals with a history of cancer (across 2 samples) about their workplace disclosure habits. In Study 1, we explored stereotypes related to employees with a history of cancer using the framework outlined by the stereotype content model. In Study 2, we used a field study to assess the experiences of job applicants who indicated they were "cancer survivors" (vs. not) with both formal and interpersonal forms of discrimination. This research shows that cancer is disclosed at relatively high rates (pilot study), those with a history of cancer are stereotyped as being higher in warmth than competence (Study 1), and the stereotypes associated with those who have had cancer result in actual discrimination toward them (Study 2). We discuss the theory behind these findings and aim to inform both science and practice with respect to this growing workplace population.

show abstract

“…The SCM has also been shown to generalize across different social groups, including the perception of Asian-Americans (Lin, Kwan, Cheung, & Fiske, 2005), Jews (Glick, 2002), the elderly (Cuddy, Norton, & Fiske, 2005), as well as Black and gay people (Fiske et al, 2002). It also generalizes across 15 European Union nations and 3 Asian countries (Cuddy, Fiske, & Glick, 2008). All of these studies included the United Kingdom and, in two instances, a South African sample.…”

Section: Stereotype Content Cross-nationally: Moving Towards the Stermentioning

confidence: 99%

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa

Zawisza

Luyt

Zawadzka

et al. 2016

Journal of Gender Studies

View full text Add to dashboard Cite

Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: 'paternalistic' male stereotypes (e.g. Househusband) would be more effective than 'envious' male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed

show abstract

Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

Cited by 1,891 publications

References 166 publications

The perception of the poor: Capturing stereotype content with different measures

The perception of the poor: Capturing stereotype content with different measures

Selection BIAS: Stereotypes and discrimination related to having a history of cancer.

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa

Contact Info

Product

Resources

About