A new viologen(4,4'-bipyridinium)-based complex [N-ethyl-4,4'-bipyridinium][CdBr 4 ], in which N-ethyl-4,4'-bipyridinium (EQ 2+ ) has been generated in situ, has been synthesised via hydrothermal reaction and structurally characterised by single-crystal X-ray diffraction. [N-ethyl-4,4'-bipyridinium][CdBr 4 ] features an isolated structure, based on an N-ethyl-4,4'-bipyridinium moiety and a cadmium atom terminally bound by four bromine atoms. Photoluminescence investigation reveals a broad and intense emission in blue region, which may originated from π → π* charge-transfer interaction of the N-ethyl-4,4'-bipyridinium moiety. Fig. 3 Solid-state emission and excitation spectra of 1 at room temperature (inset plot: pure bipy ligand). Solid line: emission spectrum; dashed line: excitation spectrum.