Water Footprint Labelling and <scp>WTO</scp> Rules

Manson, Laura; Epps, Tracey

doi:10.1111/reel.12090

Cited by 4 publications

(8 citation statements)

References 2 publications

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“…Certifications and stewardships are also labelled οn products and/or used in promotional campaigns (Nestle Waters Hellas 2017 ), to disseminate the environmental awareness of the company. Nevertheless, these labels cannot be considered an adequate green marketing driver since they do not enhance consumers’ understanding of “how much they contribute to the water consumption, water pollution and water scarcity in different places”, neither support them to compare similar products and make conscious choices based on water consumption and the impacts on water resources throughout the hole production cycle from supply chain to the end-user (Manson and Epps 2014 ).…”

Section: Water Use Efficiency Labellingmentioning

confidence: 99%

“…Indirect water use is also included in the indicator (e.g. water needed for energy production, which is used in a specific manufacturing plant) (Manson and Epps 2014 ). It has to be noted that most certifications and stewardships do not include in their accounting supply chain water and virtual water.…”

Section: Water Use Efficiency Labellingmentioning

confidence: 99%

“…In many countries, especially in Scandinavia, companies launch products with a WF label, showing water consumption per product weight (e.g. 100 L/100 g product) and the relative distribution of water consumed among supply chain, manufacturing and packaging (Manson and Epps 2014 ). Although a specific benchmark WF for each product type is not presented on the packaging so as to offer a basis for conscious choice, a common policy on water labelling could enable consumers to choose among similar products.…”

Section: Water Use Efficiency Labellingmentioning

confidence: 99%

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Using the water footprint concept for water use efficiency labelling of consumer products: the Greek experience

Nydrioti

Grigoropoulou

2022

Environ Sci Pollut Res

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Freshwater is crucial for food supply, as irrigation water and as production or incorporated water in industrial production of consumer goods (e.g. food, cosmetics). Manufacturing industries follow different protocols and receive different certifications for water management and efficiency in their plants, which are also labelled on the packaging. Nowadays, consumers appear to be increasingly concerned about environmental challenges, therefore many sustainability labels have been developed (carbon, water, ecological footprint) to facilitate consumers to make more sustainable choices concerning their purchases. Consumers’ behaviour towards carbon footprint labels has been thoroughly examined in international literature; however, WF labelling studies are very limited. The key to water efficiency labelling in consumer products could be the water footprint (WF), as it measures the total volume of freshwater used to produce a product, over the full supply chain, including virtual water, “hidden” in the products, services and processes. The implementation of WF labelling of consumer products in Greece was investigated, using a questionnaire with demographical data and statements on water sustainability. The results indicate that younger consumers are not quite aware of environmental challenges related to water. According to the findings, WF could be an effective marketing driver towards water sustainability since consumers prefer a quantified label concerning water consumption, regardless of their educational level, and they are willing to pay an extra price for water sustainable products even if they have an unstable job. Manufacturers could then promote their sustainable profile and performance effectively by adopting a WF relevant labelling.

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Section: Water Use Efficiency Labellingmentioning

confidence: 99%

Section: Water Use Efficiency Labellingmentioning

confidence: 99%

Section: Water Use Efficiency Labellingmentioning

confidence: 99%

See 1 more Smart Citation

Using the water footprint concept for water use efficiency labelling of consumer products: the Greek experience

Nydrioti

Grigoropoulou

2022

Environ Sci Pollut Res

View full text Add to dashboard Cite

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“…Indirect water use is also included in the indicator (e.g. water needed for energy production, which is used in a speci c manufacturing plant) (Manson and Epps 2014). It has to be noted that most certi cations and stewardships do not include in their accounting supply chain water and virtual water.…”

Section: Water Footprint As An Environmental Marketing Drivermentioning

confidence: 99%

“…In many countries, especially in Scandinavia, companies launch products with a WF label, showing water consumption per product weight (e.g., 100 L/100g product) and the relative distribution of water consumed among supply chain, manufacturing and packaging (Manson and Epps 2014). Although a speci c benchmark WF for each product type is not presented on the packaging so as to offer a basis for conscious choice, a common policy on water labelling could enable consumers to opt among similar products.…”

Section: Water Footprint As An Environmental Marketing Drivermentioning

confidence: 99%

Using the Water Footprint Concept for Water Use Efficiency Labelling of Consumer Products: The Greek Experience

Nydrioti

Grigoropoulou

2022

Preprint

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Freshwater is crucial for food supply, as irrigation water and as production or incorporated water in industrial production of consumer goods (e.g. food, cosmetics). Manufacturing industries follow different protocols and receive different certifications for water management and efficiency in their plants, which are also labelled on the packaging. Nowadays consumers appear to be increasingly concerned about environmental challenges therefore, many sustainability labels have been developed (Carbon, Water, Ecological Footprint) to facilitate consumers to make more sustainable choices concerning their purchases. Consumers’ behavior towards Carbon Footprint labels has been thoroughly examined in international literature, however WF labelling studies are very limited. The key to water efficiency labelling in consumer products could be the Water Footprint (WF), as it measures the total volume of freshwater used to produce a product, over the full supply chain, including virtual water, “hidden” in the products, services and processes. The implementation of WF labelling of consumer products in Greece was investigated, using a questionnaire with demographical data and statements on water sustainability. The results indicate that younger consumers are not quite aware of environmental challenges related to water. According to the findings, WF could be an effective marketing driver towards water sustainability since consumers prefer a quantified label concerning water consumption, regardless of their educational level, and they are willing to pay an extra price for water sustainable products even if they have an unstable job. Manufacturers could then promote their sustainable profile and performance effectively by adopting a WF relevant labelling.

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